Motorsport stories

Keeper Security has kicked off a global identity-first cybersecurity campaign as it enters a third season backing the Atlassian Williams F1 team.

Octave signs multi-year deal to power Racing Bulls' asset operations with Attune software, targeting reliability gains across F1 season.

Oracle renews and deepens its title partnership with Red Bull Racing, putting AI at the heart of F1 strategy ahead of sweeping 2026 rules.

Oracle Red Bull Racing extends its AI-heavy Oracle title partnership to power strategy, simulations and hybrid engine work for F1's 2026 era.

McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.

McLaren Racing has struck a multi-year deal with Rubrik to bolster cyber resilience and safeguard critical data across its F1 and IndyCar teams.

Schneider Electric signs as McLaren Racing's Official Energy Technology Partner across F1, IndyCar, F1 Academy and WEC programmes.

Atlassian Williams F1 adopts KeeperPAM to lock down privileged access and remote connections across its fast-moving global operations.

Bitdefender has extended its partnership with Ferrari F1, boosting cybersecurity support and brand visibility on Ferrari's racing cars this season.

Iron Mountain will digitise McLaren Racing's historic archives, using AI to connect fans worldwide with its rich motorsport heritage from 1963 onwards.

Ducati has extended its partnership with Siemens for two years to enhance motorcycle innovation using the Siemens Xcelerator platform across racing and consumer models.

McLaren Racing partners with Freshworks to adopt AI-powered IT solutions, enhancing global IT efficiency for the 2025 Formula 1 season and beyond.

Airspeeder's electric flying car races over South Australia's salt flats could spark a revolution in urban transport and eVTOL technology development.

The FIA has unveiled its new ambassadors for the Smart Driving Challenge, including seven prominent drivers, to promote safer, sustainable driving globally.

TeamViewer has partnered with F1 Academy, committing to boost female representation in motorsport over the next two years and enhance inclusivity in the sport.

Visa Cash App Racing Bulls and Dynatrace have forged a partnership, making the latter their official analytics partner for the 2025 Formula One season.

Lenovo and Formula 1 extend partnership, making Lenovo a Global Partner and Motorola the Global Smartphone Partner, starting in 2025.

CrowdStrike, now part of the S&P 500 Index, hits a record USD $3.65 billion ARR, solidifying its role as an AI-driven cybersecurity leader.

Porsche Motorsport extends its partnership with NetApp, enhancing data solutions for racing divisions like IMSA, WEC, and the TAG Heuer Formula E Team.

NTT enhances fan experience at Indianapolis 500 with AI innovations, including the Race Like the Pros simulator and Smart Venue technology for seamless event management.