Commercetools launches on AWS Marketplace to streamline ecommerce

Commercetools has announced the availability of its products on AWS Marketplace, a move aimed at simplifying digital commerce for enterprises. This development allows businesses to extend their commerce capabilities, enter new markets, and streamline procurement processes directly through their AWS accounts.

Commercetools provides cloud-native composable commerce solutions that enable businesses to create customisable and scalable digital commerce experiences. With a focus on flexibility and innovation, its technology-agnostic platform supports B2C and B2B markets, facilitating seamless integration and enhanced performance. By leveraging cloud-based services, commercetools helps businesses streamline operations, improve customer engagement, and drive sustainable growth in a competitive landscape.

Blaine Trainor, Global Vice President of Partnerships and Alliances, commercetools, said, "In today's hyper-competitive, ever-changing environment, businesses need the power of choice in order to best create the experiences that their customers are looking for. With commercetools' availability on AWS Marketplace, we're able to give our customers even greater flexibility and adaptability, which is essential for business growth and opportunities."

Commercetools Composable Commerce for B2C and B2B markets is now accessible on AWS Marketplace. The company asserts that this expansion will facilitate quicker decision-making and provide a more seamless, consistent customer experience.

One key benefit for commerce tools customers on the AWS Marketplace is streamlined procurement and deployment. Customers can now quickly find, purchase, and deploy software directly from their AWS accounts, reducing procurement complexity and accelerating time to market.

Customers will also benefit from simplified billing and cost management through consolidated billing with AWS, making it easier to manage software expenses alongside other AWS services. Enhanced security and compliance is another advantage, as all software offerings on AWS Marketplace undergo a security and compliance review by AWS, reducing the risk of vulnerabilities and compliance issues while leveraging AWS's robust infrastructure.

The composable nature of commercetools' offerings—evidenced by the company's cloud-native, component-based, and technology-agnostic architecture—enables customers to innovate at scale and deliver unified commerce experiences. This flexibility is crucial for tailoring shopping experiences to meet varied market demands.

By being available on AWS Marketplace, commercetools aims to streamline commerce investments and provide reliability and security through the AWS Cloud to meet ecommerce needs. Trainor emphasised the importance of this development in catering to evolving consumer preferences and market dynamics.

As companies seek to innovate and adapt to evolving consumer preferences, integrating commercetools' composable commerce solutions within the AWS ecosystem presents a promising opportunity to facilitate growth and deliver tailored customer experiences across various sectors.