India's traditional PC market sees 14% YoY boost in 3Q23

The India traditional PC market, which includes desktops, notebooks, and workstations, saw an uplift of 14% year-on-year (YoY) in 3Q23, reaching 4.5 million units.

This data was shared via the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. Specific segments showed varying performance with the notebook category growing by 13.1% YoY and desktop category showing a more substantial growth of 19.3%. The commercial sector remained unchanged while the consumer segment reported a notable growth of 26.3% YoY.

Fuel to this growth was attributed partly to the eTailer channel, which rebounded impressively by 26.4% YoY after experiencing four consecutive declines. The Gujarat education project's partial materialisation drove a monumental 117.5% YoY growth in the education segment.

IDC India's Senior Research Analyst, Bharath Shenoy, clarified the commercial strategy underpinning this growth. He said that in August, due to the mandatory requirement of import licenses for PCs from October 30th announced by the Government of India, vendors built considerable channel inventory to safeguard against potential supply shortages or price hikes.

Turning to individual company figures, HP Inc. headed the market with a 29.4% share as it dominated both the commercial and consumer segments with shares of 34.3% and 25.9% respectively.

This top slot was given significant support by a 33.5% YoY growth in the commercial segment, thanks substantially to the education and government sectors. Lenovo secured second place, albeit a fair distance behind HP, holding a 17% market share despite its shipments falling by 8.8% YoY. Yet, Lenovo witnessed an impressive 32.5% YoY growth in the desktop category in 3Q23.

In the third spot was Dell Technologies, which captured a 14.6% market share supported by a 3.8% YoY growth. Fourth place went to ASUS with a market share of 12.5%, experiencing its biggest ever consumer quarter with more than 500k units shipped in the consumer segment. The fifth position was awarded to the Acer Group with an 11.6% market share, achieving a robust 20.9% YoY growth.

Commenting on future forecasts, Associate Vice President of IDC India, Navkendar Singh, highlighted a substantial channel push in the consumer and SME segments. Vendors are increasing their local assembly mix expecting that government and education projects will prefer locally assembled devices.

However, the enterprise segment, which caters to businesses with 500 and above employees, is expected to decline by over 20% YoY in 2023. On the other hand, companies under 500 employees, referred to as SMBs, will likely see a boost.

Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. They are designed to provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe.