Infobip named Leader in 2025 Gartner Magic Quadrant for CPaaS
Infobip has been named a Leader in the 2025 Gartner Magic Quadrant for Communications Platform-as-a-Service (CPaaS) for the third consecutive year, positioned this year as furthest in Completeness of Vision.
The Gartner Magic Quadrant is based on rigorous market research designed to identify the relative positions of providers across several key criteria. The report divides providers into four categories: Leaders, Challengers, Visionaries and Niche Players. These assessments are intended to support technology users in selecting the most suitable vendors for their varying business and technical requirements.
As a repeat Leader, Infobip has been recognised not only for what Gartner refers to as an Ability to Execute, but also for its Completeness of Vision, a position the company has been awarded for the first time.
Infobip supports communication for a range of well-known global businesses, including Microsoft, Uber, Meta, NEXT, Digitaleo, AXA Partners, and the MoneyGram Haas F1 Team. The company's full-stack, omnichannel platform includes services across voice, SMS, email, and Rich Communication Services (RCS), as well as enhanced conversational and artificial intelligence capabilities.
Strategic partnerships with companies such as Deutsche Telekom AG, NVIDIA, and Telefónica indicate Infobip's continuing drive to facilitate new communication and AI infrastructure in collaboration with other market participants.
The company emphasises its commitment to the evolution of CPaaS, with a particular focus on developments in artificial intelligence and automation. Infobip's AI Hub is designed to combine agentic AI, generative AI, and analytics to offer scalable customer engagement, according to the company's public statements. In addition, Infobip is working to popularise RCS Business Messaging and to extend its activity within the Network API ecosystem, which it sees as reinforcing its role in emerging communication technologies.
"We're not just participating in the evolution of communications; we are defining it in co-creation with our customers and partners. We will continue setting the pace in transforming how global enterprises connect, engage, and grow. We believe that being recognized by Gartner as a Leader is a strong validation of our continuous innovation and strategic foresight."
Infobip has received other industry accolades in addition to its placement in the Magic Quadrant. These include ranking among the Top 75 in Fortune's Europe's Most Innovative Companies 2025, positioning as a Leader in the Omdia CPaaS Universe Report for the third time, and being named an Established Leader in the Juniper Research Conversational AI Leaderboard earlier in 2025.
The firm has also been recognised as a top CPaaS provider in the Metrigy CPaaS MetriRank Report and noted as number one among Established Leaders in RCS Business Messaging in Juniper Research's 2024 leaderboard. According to recent reports, Infobip has achieved recognition for its fraud prevention capabilities in the AIT Fraud Prevention market as well.
Infobip, which was founded in 2006 and is led by Co-Founders Silvio Kutić and Izabel Jelenić, offers a cloud communications platform that focuses on enabling businesses to develop connected experiences for their customers. The company's technology underpins customer engagement, identity, user authentication and contact centre solutions. It claims the capacity to reach more than seven billion mobile devices and connected items across six continents through over 9,700 connections, including 800 direct operator connections.
The company's standing in the CPaaS sector continues to be reinforced by independent evaluations such as the Gartner Magic Quadrant, as well as its ability to form partnerships and collaborations with vendors and customers worldwide.
