Myntra's revenue soars 230% using Netcore Cloud tech

Myntra reportedly achieved a 230% increase in revenue during its End of Reason Sale by utilising Netcore Cloud's Customer Engagement Platform.

The sale, a crucial event for Myntra, aims to attract a significant number of customers and generate substantial revenue in the highly competitive e-commerce environment. To enhance its offerings during this period, Myntra collaborated with Netcore Cloud to revamp its email marketing strategy by introducing more interactive elements, thus creating a more engaging experience for consumers.

This updated approach allowed Myntra to effectively capture user preferences without any redirection and enabled customers to explore offers and engage in gamified discounts within the emails themselves. The integration of these interactive elements provided a more streamlined and enjoyable shopping experience, contributing to a significant boost in revenue and engagement.

Praveen Dewani, Director of Revenue and Growth at Myntra, commented on the success of the collaboration, stating, "Netcore Cloud's interactive email technology was a game-changer during our End of Reason Sale (EORS). Our interactive campaigns captivated our audience and significantly boosted traffic and conversions. We are looking forward to a long-standing partnership as we continue to innovate for our consumers."

Kalpit Jain, Group CEO of Netcore Cloud, also shared his perspective on the results achieved by Myntra, saying, "Empowering users with choice through gamified experience is a great strategy in today's competitive landscape. We are thrilled to see Myntra achieve such impressive results. Their significant uplift in user engagement and revenue showcases the power of personalised, interactive communication through gamification."

The use of Netcore Cloud's comprehensive customer engagement and experience platform has proven to be effective in past collaborations, providing solutions that consistently drive exceptional outcomes. Additionally, Netcore Cloud is recognised in the Forrester Wave: Email Marketing Service Providers report from Q3 2024, noted as a Strong Performer, and for introducing innovations within email marketing.

This collaboration between Myntra and Netcore Cloud exemplifies the potential of innovative email marketing strategies to enhance customer engagement and drive significant business results. By leveraging interactive and gamified email experiences, Myntra has demonstrated how tailored communication can directly contribute to increased revenue and customer satisfaction in a competitive e-commerce landscape.