Amperity stories
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Chris Polishuk named as Chief Revenue Officer at Amperity
Last month
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data protection
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gartner
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microsoft
Chris Polishuk is the new Chief Revenue Officer at Amperity, tasked with leading global go-to-market teams, refining sales strategies, and amplifying market presence.
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The Martech Weekly launches TMW 100 Innovation Awards 2024
Last month
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martech
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ai
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ethics
The Martech Weekly has launched the second TMW 100 Innovation Awards, celebrating cutting-edge marketing technology. Entries close on 30 August 2024.
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Digital disruption and ‘customer lifetime value’
Wed, 31st Jul 2024
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cx
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martech
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cdp
If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.
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Experts weigh in on cookie deprecation and data privacy
Tue, 30th Jul 2024
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data privacy
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cybersecurity
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cookies
Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.
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AI Appreciation Day and the age of Gen AI
Mon, 15th Jul 2024
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martech
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cdp
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ai
Generative AI isn't just jargon—it's revolutionising IT. Explore its strategic value, cross-functional implementation, and trust-building transparency.
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Amperity partners with Microsoft to enhance AI-driven retail experiences
Mon, 8th Jul 2024
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martech
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cx
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cdp
Amperity and Microsoft have joined forces to enhance AI-driven customer experiences in retail. Their collaboration aims to boost customer loyalty and lifetime value through advanced data analytics and personalised omnichannel strategies.
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Amperity unveils new tools to boost digital ad measurement
Wed, 19th Jun 2024
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digital advertising
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meta
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tiktok
Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.
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Amperity honoured by Databricks for customer data solutions
Fri, 14th Jun 2024
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martech
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cx
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ai
Amperity has won Databricks' Communications, Media and Entertainment Partner of the Year Award, recognising their exceptional work in enhancing customer data management and revenue generation for brands like Paramount and Vail Resorts.
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Customer Catalyst launched to help tech marketers with video content
Wed, 22nd May 2024
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data analytics
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martech
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digital entertainment
AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.
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Amperity launches the world's first lakehouse customer data platform
Tue, 21st May 2024
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martech
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cdp
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ai
Amperity unveils the world’s first 'lakehouse' CDP, enabling seamless live data sharing between CDP and lakehouse. This innovation eliminates ETL processes, cutting costs and enhancing data security.
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Let’s dive in! Amperity’s CTO on Gen AI as catalyst for digital transformation
Thu, 2nd May 2024
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cx
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digital transformation
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martech
Amperity's CTO, Derek Slager, advocates for Gen AI as a game changer for digital transformation and urges companies to fully embrace this technology or risk lagging behind.
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Unleash the potential of AI and elevate customer-centric marketing
Tue, 23rd Apr 2024
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public cloud
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hyperscale
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cx
Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.
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Unpacking AI-powered marketing with good versus poor quality data
Tue, 2nd Apr 2024
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cx
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martech
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cdp
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
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IWD 2024: Celebrating Innovation on International Women's Day
Fri, 8th Mar 2024
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cdp
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martech
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ai
Innovating with Gen AI on International Women's Day: Engaging with pre-eminent female tech leaders as they shape the marketing landscape for a data-driven future.
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Amperity unveils AI capabilities Explore & Assist to enhance customer data
Thu, 7th Mar 2024
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cx
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martech
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cdp
Amperity has launches new generative AI capabilities – Explore and Assist – to join Stitch and Predict in comprehensive suit, AmpAi.
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Accent Group chooses Amperity's CDP for omnichannel optimisation
Wed, 13th Dec 2023
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data analytics
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digital transformation
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martech
Accent Group selects Amperity's CDP to optimise its omnichannel retail experience and turbocharge marketing efforts.
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Amperity gains AWS Advertising & Marketing Technology Competency recognition
Mon, 11th Dec 2023
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data analytics
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digital transformation
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hyperscale
AI-powered customer data platform Amperity earns AWS Advertising and Marketing Technology Competency status, underlining its advanced data solutions for marketers.
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Amperity's adoption for Paid Media exceeds 50%, delivering 11 billion daily profiles
Tue, 31st Oct 2023
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forrester research
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onboarding
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google
Over 50% of Amperity's customer base are now using their Paid Media application according to company announcement.
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Video: 10 Minute IT Jams - An update from Amperity with Billy Loizou
Tue, 17th Oct 2023
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cx
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data analytics
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martech
Billy Loizou, who is the Area Vice President for APAC at Amperity, joins us today to tell us more about Amperity and what they are doing in the APAC region.
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Adapting to latest privacy regulations: Experts weigh in
Fri, 13th Oct 2023
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data protection
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data privacy
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digital age
These leaders believe they have a clear path they are implementing or are well on their way to evolving in the privacy space.