Digital Marketing stories - Page 23

Google Places is a great way to get your business found on local search results on both Google Search and Google Maps.

Google Places boosts local businesses by making it easier to appear on page one, to those searching with local intent. A golden opportunity awaits.

Businesses often shy away from social media due to fears of brand degradation, outdated techniques, and competitive threats. Here's how to overcome them.

NZ's online advertising market soars to $62.58m in Q2, outpacing forecasts and highlighting digital media's ascension in the ad world.

Compuware set to host cloud performance seminar in Wellington with insights from the University of Auckland, focusing on IT's top challenges.

You need a strong understanding of your site’s metrics and monitoring platform, and the confidence to help you cope with the inevitable knockers.

Elevate your business with minimal cost! Discover how a savvy online strategy can maximise your web presence effectively.

Revolutionizing direct mail for businesses, online tools now make reaching customers through the 'humble envelope' easier and more effective than ever.

Unlocking eCommerce success: A guide for start-ups on navigating online sales and marketing to boost exposure and profits.

Many NZ firms lack a vital online presence, yet a top-notch website can dramatically boost their business, says MYOB NZ's Julian Smith.

More online consumers use email than social networks for brand interaction, according to a new study from US digital marketing firm ExactTarget.

Securing your eCommerce: Embrace outsourcing for payment processing and stay PCI compliant to ensure your online venture thrives.

Bluetooth technology has become a must-have for mobile users due to its convenience and ability to stay connected on the go.

NZ shopping centres lead in digital media, revolutionising brand exposure with interactive signage, meeting Millennials' hunger for digital content.

Retailers seek 'stickiness' with consumers, using digital signage as a potent tool to keep brands in customers' minds and pockets.

Last March Facebook enhanced the ‘fan’ pages that a brand, product, organisation, artist, band, public figure – or a business – can create.

43% of operators saw ‘social media engagement’ as important or very important, while the number was 88.5% for ‘listing on travel websites’.

Redefining selling as helping rather than persuading could revolutionise your tech sales approach, sparking genuine client conversations.

2degrees and Telecom XT are finalists in Fair Go Ad Awards, with Rhys Darby's ad making top five and Richard Hammond's in running for worst ad.

The Secrets of Website Persuasion comprises David Kelly’s recommendations on how to go from a website that ‘looks good’ to a website that actually performs.