Immersive technology stories
Smart glasses drive 44% growth in global XR shipments
Last month
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gaming
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wearables
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physical security
AI-first smart glasses propel a 44.4% surge in global XR shipments, as Meta keeps the lead while headset demand slides and Viture grows fast.
Holograms bring life-saving breast cancer advice to Ghana
Last month
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healthtech
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iwd
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opinion
Holographic doctor in Ghana shows how immersive tech can deliver trusted breast cancer education to remote women and reshape care.
AI reshapes cyber threats as experts warn on automation
Fri, 12th Dec 2025
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malware
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ransomware
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iot security
AI will transform cyber threats by 2026, experts say, but warn over-automation and legacy systems could imperil critical infrastructure.
Furniture retailers see 3D & AR overtaking traditional photos
Thu, 30th Oct 2025
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cx
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martech
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e-commerce
A Fixtuur study reveals 79% of furniture retailers now prefer 3D and AR over traditional photos, boosting sales and enhancing customer engagement online.
Businesses chase AV innovation but struggle with old systems
Wed, 6th Aug 2025
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network infrastructure
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digital transformation
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supply chain
One in 10 businesses invest in holograms and avatars, but outdated AV systems and infrastructure hinder productivity and innovation benefits.
Apple launches visionOS 26 update with new spatial features
Tue, 10th Jun 2025
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martech
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personalisation
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cdp
Apple has previewed visionOS 26, introducing new spatial widgets, shared experiences, AI-powered photo scenes, and enhanced personalisation for Apple Vision Pro users.
Retailers boost performance with personalisation & new tech
Tue, 6th May 2025
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digital transformation
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cx
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martech
Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.
AutoVRse launches VR campaign for workplace safety training
Fri, 14th Mar 2025
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risk & compliance
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ar, vr & metaverse
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education, learning & training
AutoVRse launches the #TrainSafeWithVR campaign, harnessing virtual reality to revolutionise workplace safety training in high-risk industries across India.
Infinite Reality enters strategic partnership with Google Cloud
Fri, 6th Sep 2024
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edutech
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digital twins
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ai
Infinite Reality partners with Google Cloud in a five-year deal to innovate and scale immersive digital experiences using AI, tech infrastructures, and 3D web solutions.
TrueConf & Eyefeelit debut HoloLive for immersive 3D video calls
Wed, 7th Feb 2024
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uc
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hybrid & remote work
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healthtech
TrueConf and Eyefeelit introduce HoloLive, an advanced telepresence solution, transforming video calls into life-size 3D holographic encounters, promising to redefine collaboration in remote and hybrid events.
Global computer graphics market to be US$464.2 million by 2033: FMI
Mon, 26th Jun 2023
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ar, vr & metaverse
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amd
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graphics
The global computer graphics market is poised for substantial growth, by a steady CAGR of 8.3%, with projected revenues surpassing US$464.2 million by 2033.
Marketers look to generative AI as customer expectations increase: Adobe
Fri, 16th Jun 2023
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cx
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martech
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genai
As demand increases, ANZ marketing professionals look to generative AI for assistance with the workload, creativity, and customer reach.