Marketing Automation stories - Page 4
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
SAP rebrands Emarsys as Engagement Cloud for AI CX
Sat, 21st Feb 2026
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saas
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digital transformation
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cx
SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.
Marketers boost budgets as LLMs emerge as key audience
Thu, 19th Feb 2026
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digital transformation
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martech
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digital entertainment
Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.
Stop burning money on manual marketing tasks
Tue, 17th Feb 2026
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devops
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data analytics
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digital transformation
Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.
Aurasell unveils AI-native GTM OS overlay for CRMs
Sat, 14th Feb 2026
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crm
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data analytics
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digital transformation
Aurasell launches GTM OS, an AI-native overlay that automates go-to-market workflows across existing CRMs without risky system replacement.
Retailers cut Valentine's discounts as browsing rises
Thu, 12th Feb 2026
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martech
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commerce systems
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personalisation
Online Valentine's discounts shrink as shoppers browse earlier, research more and spread spending beyond traditional romantic gifts.
Infobip boosts WhatsApp marketing ROI with new API tools
Thu, 12th Feb 2026
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data protection
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devops
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digital transformation
Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.
Collage names co founder Ross Durbin as chief executive
Wed, 11th Feb 2026
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manufacturing
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digital transformation
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ecm
Collage appoints co-founder Ross Durbin as chief executive to spearhead AI-driven digital asset management growth from its Denver base.
Oracle adds AI agents across CRM & supply chain apps
Wed, 11th Feb 2026
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crm
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manufacturing
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data analytics
Oracle has embedded free prebuilt AI agents across its Fusion apps to automate CRM and supply chain tasks from campaign design to logistics.
Marketers: Get ready to AI-proof your careers
Wed, 11th Feb 2026
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devops
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cx
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martech
As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.
Optimizely named a Leader in 2026 Gartner Quadrant
Tue, 10th Feb 2026
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devops
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data analytics
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cx
Optimizely secures Leader spot in Gartner's 2026 Magic Quadrant for Personalization Engines, underscoring AI-led, warehouse-first strategy.
Exclusive: How email still reigns supreme for small business marketing
Tue, 10th Feb 2026
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cx
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martech
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personalisation
Constant Contact doubles down on AI-driven tools while keeping email the core link between small businesses and their customers.
Canva brings brand-safe design generation into ChatGPT
Fri, 6th Feb 2026
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martech
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cdp
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genai
Canva integrates with ChatGPT to auto-apply Brand Kits, letting teams generate editable, on-brand designs directly from chat prompts.
Anthropic plugins accelerate the shift to AI agents
Fri, 6th Feb 2026
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saas
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crm
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firewalls
Anthropic adds Claude plugins to Cowork, fuelling investor fears that agent-style AI could undermine traditional seat-based software.
Pendulum backs 'invisible personalisation' for events
Wed, 4th Feb 2026
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cx
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martech
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personalisation
Pendulum tips 'invisible personalisation' as the next big event tech shift, using AI to tailor experiences without demanding attention.
Unicommerce launches Shipway Cargo for B2B logistics
Fri, 30th Jan 2026
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saas
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digital transformation
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martech
Unicommerce's Shipway launches Shipway Cargo, a SaaS platform for quick commerce and B2B logistics, targeting heavy and bulky shipments.
Hype & Dexter rebrands to Avidly APAC in ANZ shift
Fri, 30th Jan 2026
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crm
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digital transformation
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cx
Hype & Dexter has rebranded as Avidly APAC, aligning with Avidly Group to scale HubSpot-focused services across Australia and New Zealand.
ServiceNow deepens Anthropic tie & wins airline deal
Fri, 30th Jan 2026
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crm
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digital transformation
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cx
ServiceNow makes Anthropic's Claude its default AI for app building and wins a major Panasonic Avionics deal spanning 300+ airlines.
Pearson warns AI gains hinge on urgent workforce reskilling
Thu, 29th Jan 2026
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digital transformation
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martech
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hcm
Pearson says US could gain up to USD $6.6 trillion from AI by 2034, but only if employers urgently invest in reskilling and task-level redesign.
The impact of email verification on eCommerce success
Tue, 27th Jan 2026
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cx
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martech
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commerce systems
Robust email verification is emerging as a must-have for eCommerce firms seeking higher conversions, lower costs and stronger trust.
Hivekind launches HiveLoop to rethink B2B pre-pipeline decisions
Wed, 21st Jan 2026
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saas
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crm
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martech
Hivekind debuts HiveLoop, an AI-driven pre-pipeline engine to help B2B revenue teams prioritise accounts and time outreach more precisely.