Marketing Automation stories - Page 6
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Innovid boosts Social Ads Manager with Reddit tools
Thu, 18th Dec 2025
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martech
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rpa
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cdp
Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.
2026 Marketing predictions: Why OOH could take centre stage
Wed, 17th Dec 2025
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cx
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martech
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cdp
Out-of-home ads are set to shift from media-plan afterthought to data-fuelled, programmatic powerhouse at the heart of 2026 marketing.
Experts weigh in on marketing's redundancy crisis in Age of AI
Tue, 16th Dec 2025
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digital transformation
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cx
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martech
As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry's rarest asset.
Satellite, eSIM & loyalty to reshape 2026 telecoms
Fri, 12th Dec 2025
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fintech
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cx
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martech
Satellite tie-ups, eSIM and loyalty-led MVNOs will drive practical, value-focused change in UK and European telecoms by 2026.
5 Fraud use cases you can stop with email validation
Thu, 11th Dec 2025
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data protection
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mfa
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cx
Rising fraud is exploiting fake and disposable emails; smarter validation at sign-up and checkout can block attacks before they cost you.
Programmatic digital OOH set to reshape media plans
Thu, 11th Dec 2025
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digital signage
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cx
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martech
Programmatic digital out-of-home is set to become a core media-plan pillar by 2026 as tighter budgets push marketers towards data-led OOH.
Infobip sees Black Friday rich messaging volumes surge
Tue, 9th Dec 2025
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uc
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cx
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martech
Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.
The creative arms race: How AI and UA funding is changing the landscape of gaming
Fri, 5th Dec 2025
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gaming
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martech
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digital entertainment
AI and user acquisition funding are accelerating ad testing in gaming, making creative velocity key to success in today's competitive mobile market.
From data chaos to email clarity: How to choose the best CRM email tool
Wed, 26th Nov 2025
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crm
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cx
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martech
Nearly half of daily emails are spam; choosing the right CRM email tool boosts engagement by tracking deliverability and customer behaviours.
Cloudbeds & Klaviyo partner to boost hotel guest marketing
Sat, 22nd Nov 2025
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crm
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martech
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cdp
Cloudbeds partners with Klaviyo to enable hotels to automate personalised guest marketing and boost direct bookings using integrated real-time data.
Consilium unveils UniCampaign 15 with AI for smarter outreach
Fri, 21st Nov 2025
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crm
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cx
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martech
Consilium Software launches UniCampaign Version 15, featuring AI-powered automation and enhanced compliance for smarter, multi-channel enterprise outreach.
AppsFlyer unveils AI-powered marketing suites for data & security
Fri, 21st Nov 2025
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data analytics
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martech
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physical security
AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.
Denodo boosts AI-driven marketing with unified data platform
Fri, 21st Nov 2025
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crm
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data analytics
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martech
Denodo, dubbed 'One to Watch', enhances AI-driven marketing with a unified data platform integrated in Snowflake's AI Data Cloud for real-time insights.
Robotic Marketer launches unified marketing & project platform
Fri, 21st Nov 2025
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devops
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data analytics
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martech
Robotic Marketer unveils a unified platform combining marketing automation and project management to help SMBs streamline and automate their campaigns.
Commerce media maturity benchmark highlights sectoral disparities
Thu, 20th Nov 2025
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martech
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cartech
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cdp
New research reveals retail leads commerce media maturity, with 22% at advanced stages, while automotive lags, highlighting vast sector disparities worldwide.
GapMaps launches LAM service to boost local business marketing
Wed, 19th Nov 2025
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martech
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partner programmes
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cdp
Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.
Hivekind AI launches PR Agent to streamline B2B media relations
Mon, 17th Nov 2025
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martech
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cdp
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genai
Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.
Paytronix unveils AI tool to boost hospitality marketing campaigns
Thu, 30th Oct 2025
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cx
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martech
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personalisation
Paytronix launches Journey Builder, an AI tool that automates personalised marketing campaigns for restaurants and convenience stores in real time.
Adobe unveils GenStudio upgrades to boost AI-driven content creation
Wed, 29th Oct 2025
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martech
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cdp
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erp
Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.
MarTech spending risks USD $215 billion loss without clearer ROI
Mon, 27th Oct 2025
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cx
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martech
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partner programmes
Fortune 500 CMOs struggle to quantify MarTech ROI, risking a USD $215 billion loss by 2027 amid rising tech complexity and AI promises.