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Consumer use of generative AI rises to 73%, survey finds
Data Analytics

Consumer use of generative AI rises to 73%, survey finds

Worries over accuracy and human skills are tempering the rapid rise in personal use of generative AI, despite wider adoption across five markets.

By Joseph Gabriel Lagonsin • 4 min read • Sat, 9th May 2026
Manifest raises AUD $2 million to track agency work
Data Analytics

Manifest raises AUD $2 million to track agency work

Agency leaders are being pushed to rethink billable-hour pricing as AI shortens production cycles and obscures how work is measured.

By Sofiah Nichole Salivio • 4 min read • Fri, 1st May 2026
Prophet guide tackles marketers' measurement blind spots
Data Analytics

Prophet guide tackles marketers' measurement blind spots

Marketers under pressure to prove commercial impact get a new toolkit as Prophet says attribution dashboards miss much of brand activity’s effect.

By Catherine Knowles • 4 min read • Wed, 15th Apr 2026
Prophet bolsters Australian team with two key hires
Digital Transformation

Prophet bolsters Australian team with two key hires

Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.

By Sean Mitchell • 4 min read • Mon, 23rd Mar 2026
Prophet launches AI agent offering real-time business insights
Data Analytics

Prophet launches AI agent offering real-time business insights

Prophet AI offers businesses real-time insights by simulating their operations through a digital clone, enabling decisions via simple conversational queries.

By Catherine Knowles • 3 min read • Fri, 28th Nov 2025
Prophet names James Sawyer VP to drive predictive growth in ANZ
Data Analytics

Prophet names James Sawyer VP to drive predictive growth in ANZ

Prophet appoints James Sawyer as VP Sales and Partnerships to boost growth and predictive decision intelligence in Sydney and Brisbane markets.

By Sean Mitchell • 3 min read • Thu, 23rd Oct 2025
Prophet appoints Claudia Kidd as Strategic Growth Lead to boost ANZ
eCommerce

Prophet appoints Claudia Kidd as Strategic Growth Lead to boost ANZ

Prophet appoints Claudia Kidd as Strategic Growth Lead to drive expansion across ANZ, adding six new roles amid rising client demand in marketing sectors.

By Catherine Knowles • 4 min read • Fri, 29th Aug 2025
Matthew Winter joins Prophet as new Head of Engineering
Partner Programmes

Matthew Winter joins Prophet as new Head of Engineering

Matthew Winter has been appointed Head of Engineering at Prophet, enhancing its data ingestion capabilities as the company experiences significant growth.

By Imee Dequito • 3 min read • Tue, 26th Nov 2024
Loyalty, data and “The Golden Rule” behind customer success
Marketing Technologies

Loyalty, data and “The Golden Rule” behind customer success

Business success rests on loyalty, data, and the timeless Golden Rule, highlighting the universal principle's power in fostering growth.

By Sarah Jarvis • 6 min read • Thu, 4th Apr 2024
Prophet's AI platform intends to revamp global ad spend efficiency
Artificial Intelligence

Prophet's AI platform intends to revamp global ad spend efficiency

Predictive intelligence platform, Prophet, emerges from 3-year development, using Nobel Prize-winning mathematics to mitigate a $1 trillion deficit from data blind spots and Google's cookie phase-out.

By Kaleah Salmon • 3 min read • Thu, 21st Mar 2024

Stories from Other Regions

Prophet stories

Prophet study says ads drove 40% of BYD test drives
Marketing Technologies

Prophet study says ads drove 40% of BYD test drives

A cross-channel analysis suggests advertisers may be undercounting the role of media, with brand and economic factors accounting for much EV demand.

By Sofiah Nichole Salivio • 4 min read • Last month
Prophet strengthens AI team with key engineering hires
Data Analytics

Prophet strengthens AI team with key engineering hires

Prophet bolsters its AI decision intelligence platform with senior engineering hires to drive product innovation and meet rising demand.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 12th Feb 2026
Prophet names Rachel Scott as Head of Marketing Science
Data Analytics

Prophet names Rachel Scott as Head of Marketing Science

Prophet appoints data scientist Rachel Scott as Head of Marketing Science to lead customer-facing decision science and marketing effectiveness.

By Sean Mitchell • 4 min read • Thu, 5th Feb 2026
Prophet bolsters Australian sales team with two hires
Hyper

Prophet bolsters Australian sales team with two hires

Decision intelligence firm Prophet strengthens Australian sales push, adding senior hires to drive onboarding and revenue growth in Sydney, Melbourne.

By Kaleah Salmon • 5 min read • Tue, 6th Jan 2026
Prophet appoints Bec Geyer as Head of Talent & People
Human Capital Management

Prophet appoints Bec Geyer as Head of Talent & People

Prophet has appointed Bec Geyer as Head of Talent and People to lead recruitment and development amid rapid growth in its decision science and tech teams.

By Melvin Hipolito • 3 min read • Thu, 20th Nov 2025
Phil Davis joins Prophet advisory board to drive global growth
Hyperscale

Phil Davis joins Prophet advisory board to drive global growth

Phil Davis, Google Cloud VP, joins Prophet's advisory board to boost global growth and guide enterprise market expansion and strategic partnerships.

By Melvin Hipolito • 3 min read • Mon, 17th Nov 2025
Prophet secures ISO 27001 certification for data security
Data Protection

Prophet secures ISO 27001 certification for data security

Prophet has earned ISO 27001 certification, reinforcing its commitment to data security while assuring customers of robust information protection measures.

By Kaleah Salmon • 3 min read • Mon, 14th Oct 2024