TikTok stories
Different content strategies are deciding which travel brands win attention, as TikTok and Instagram now reward sharply different campaigns.
His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.
The findings suggest luxury brands face an industrial counterfeit trade on TikTok, with 4,904 suspect videos drawing more than 2.2 million views.
Slower growth in the world's biggest video platform's ad business suggests its shift to TV screens and Shorts has yet to lift marketer spend further.
Marketers are finding that AI can boost output without lifting quality unless they feed it richer audience and community signals.
F-Secure's Laura Kankaala explains how the Yahoo Boys scam culture has evolved from advance-fee emails into sextortion and romance fraud.
Marketers can now query live campaign data in ChatGPT, Claude and Gemini, cutting manual reporting time and speeding up decisions.
Most Australian employees using AI say it lifts productivity, but many still hide that use from bosses as workplace rules lag behind adoption.
Growing deepfake scams are pushing consumers towards paid verification tools, as Bitdefender's app checks videos for manipulation and malicious intent.
Many parents are unsure their children can tell AI-generated fakes from real content, with concerns also rising over grooming and sextortion.
Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.
Advertisers can now screen out low-value synthetic media before bidding, as Channel Factory says 21% of social feeds is AI slop.
TikTok Shop brands could gain wider marketplace reach as the deal adds 70 specialists and technology to Podean's global network.
Creative workers wary of AI sameness now have a tool designed to keep their personal voice intact while automating routine tasks.
Nearly two-thirds of UK employers say AI is reshaping hiring, with entry-level candidates now judged more on digital skills than experience.
Searches for ways to cool overheated handsets have surged as experts warn fridge fixes and ice packs can cause moisture damage.
Planned restrictions could strip £1.3 billion from UK digital ad spend in 2027 as brands lose easy access to under-16s online.
Advertisers in Southeast Asia can now send shoppers from YouTube ads straight to checkout as Google tries to turn video views into sales.
More than a third of New Zealand workers feel guilty about using AI, as businesses lag peers in adopting it, a report says.
Nearly six in ten Londoners have seen more scam attempts in the past year, with social media fraud and AI-made ruses fuelling concern.
