Adobe has expanded Firefly with new AI tools and broader use of its Creative Agent, strengthening Firefly's role as a single workspace for image, video and design tasks.
The Creative Agent now works more widely across Firefly, including through the beta Firefly AI Assistant, which lets users direct tasks in natural language. Adobe also introduced new editing and workflow tools, including Quick Actions, Firefly Graph in beta and Firefly Builder in private beta.
Firefly is Adobe's effort to bring more of its creative software into one interface as creators work across image, video, audio and design. Adobe cited its latest Creators' Toolkit Report, which found that 78 per cent of creators said creative AI had accelerated the growth of their business or following.
The release also expands access to third-party AI models within Firefly. The service now includes models from Adobe, Topaz Labs and partners including ByteDance, Google, Kling, OpenAI and ElevenLabs, giving users a wider choice of tools without having to move between separate applications.
At the centre of the update is the Adobe Creative Agent, which Adobe described as a creative partner that works alongside users while leaving creative decisions in their hands. Customers have already used it for tasks such as batch portrait retouching and turning product images into short social videos.
New features include customisation settings for formats, colours, brand guidelines, characters and products that can be applied across projects. A Plan Mode lets users review, edit and approve the agent's proposed steps before work begins, or allow it to proceed independently.
Adobe has also added a model selector, allowing users to choose a model for a session or leave the choice to the system. The Creative Agent is being integrated more deeply across Firefly's multimedia editors and is now available in Firefly Boards, where users can develop mood boards, storyboards and concepts through conversation.
Another preview feature points to more automated background work. Always-on agents will be able to handle recurring tasks such as organising incoming assets, checking quality and preparing content for different channels even when the user is away.
Editing tools
Alongside the agent updates, Adobe introduced new tools for video, image and design work inside Firefly, aiming to let creators move from an idea or an existing asset to a finished project in one place.
For video, Firefly now includes more editing options, such as building a story from a narrative arc into scenes and shots, assembling clips in a simplified timeline, adding captions and generating transitions and b-roll. In design, Firefly Design in beta provides a workspace that combines illustration, image editing, animation, 3D and print on a single canvas.
Image editing has also been expanded with tools including Edit Object, Edit Text, Relight and Retouch. These features are intended to give users more precise control over individual parts of an image without changing the rest of the composition.
Quick Actions adds a gallery of ready-to-use workflows, ranging from one-step fixes such as Remove Object and Thumbnail Generator to more guided projects such as Build Product Ad. The tools also include trend-focused and creator-made actions that users can adapt to their own style.
Workflow focus
Adobe's broader message is that creative work increasingly involves repeated tasks and multiple deliverables, not just one-off outputs. To address that, Firefly Graph in beta lets users build custom workflows that combine Adobe tools with AI models for tasks such as character studies, shot lists and applying brand guidelines across campaign assets.
Firefly Graph also includes an AI Assistant to help users create and refine those workflows. Firefly Builder, meanwhile, is designed to turn concepts into interactive prototypes such as websites, presentations or apps using natural language prompts, with later editing done directly on a canvas.
Forest Key, Vice President, Adobe Firefly and Agentic AI at Adobe, said: "We're excited to offer every creator an agent that supports the creative process from the moment you first explore an idea, to the moment you bring it into the world, working across tools, models and workflows where your taste, style and vision lead. That's our approach across Adobe, and we built Firefly to be the AI creative studio where it comes together: the best models, the tools creators already trust and an agent that acts as a creative partner."
Edit Text, Retouch, Relight and Quick Actions are now generally available in Firefly, while the other newly announced tools remain in beta. Firefly Builder is available in private beta through a waitlist.