Alyve Health partners with CaratLane for habit challenge

A new partnership between Alyve Health and CaratLane has resulted in the launch of the "Becoming a Habit Champion" program, with an emphasis on promoting employee well-being and cultivating healthy habits.

The programme involves a 21-day challenge for CaratLane employees, who will track their habit goals using the Alyve Health app. This initiative will culminate in a closing ceremony that celebrates the habit champions and provides participants an opportunity to discuss their experiences.

CaratLane, in collaboration with Alyve Health, has introduced this programme to foster a workplace culture where health, habit, and growth are interlinked. The company aims to support its employees in forming positive habits through personalised coaching, community support, gamification, and accountability. These components are designed to help employees transform their goals into enduring habits.

Benjamin Rajkumar Felix, Chief Human Resources Officer at CaratLane, stated, "At CaratLane, we believe in nurturing every aspect of CaratLaners' lives—not just their careers. That's why we're so excited to launch the Habit Champion Program in collaboration with Alyve Health. With the engaging 'Becoming the Habit Champion' program with Alyve Health, we wanted to ensure that our employees are supported in proactive habit formation and preventive health care."

Throughout the programme, participants will engage in both in-person and virtual sessions that are facilitated by Alyve Health's Shreya R. Iyer, Lead Well-Being Expert and Habit Coach, and Siddhi Aiyya, Counselling Psychologist and Habit Coach. Employees will employ the Alyve Health app to monitor their daily habit objectives.

The initiative also seeks to introduce long-term benefits for employees, according to Sushant Roy, Co-Founder, Chief Operating Officer, and Chief Business Officer of Alyve Health. Roy expressed, "The 'Becoming a Habit Champion' program and the comprehensive health plans are initiatives that will build long-term benefits for employees. While the habit challenge empowers them to make lasting lifestyle changes, regular health checkups provide essential insights to guide their health and wellness journey. It's inspiring to see how CaratLane is prioritising both habit formation and preventive care for their employees."

Over the past four years, Alyve Health has grown its member base to over one million, establishing itself as a significant player in the health-tech platform space. Alyve Health is known for providing comprehensive health plans, including outpatient medical care, diagnostics, habit coaching, and mental wellness.

CaratLane, an omnichannel jeweller in India, has significantly expanded its presence across the country, boasting more than 300 retail stores in over 100 cities. The company continues to focus on employee well-being alongside its commercial operations, aligning with its ethos of caring for its workforce.

The "Becoming a Habit Champion" initiative represents a step towards a healthier and more productive workforce. Alyve Health and CaratLane are setting a benchmark for prioritising employee health as a fundamental aspect of organisational success.