Marigold unveils AI advancements to boost customer loyalty

Marigold has announced an expanded roadmap for its AI capabilities, focusing on enhancing customer engagement, loyalty, and lifetime value through its platform, Marigold AI (MAI).

Marigold aims to create meaningful, human-centred experiences by integrating AI technologies across its product lines, including Cheetah Digital, Campaign Monitor, and Sailthru. These integrations offer marketers features such as content writing, product recommendations, machine learning predictions, and audience discovery.

Marigold's Chief Executive Officer, Mike Gordon, stated, "Our focus is on what truly matters for the future of marketing: helping marketers build stronger, lasting relationships with their customers. We believe the power of AI lies in enabling marketers with tools that enhance connections and engagement, while ensuring they retain full control over their data. This is the foundation of our vision for MAI."

The initiative highlights the company's commitment to using AI as a strategic advisor, productivity amplifier, engagement accelerator, and brand champion. By leveraging data and predictive analytics, MAI aims to help marketers find new audiences, anticipate customer needs, and make more strategic, data-driven decisions.

In addition to automating tasks and streamlining workflows, MAI seeks to personalise customer experiences at scale, thereby capturing and retaining customer attention more effectively.

Iain Short, Chief Product Officer at Marigold for Enterprise, explained, "Marketers are tasked with delivering more value to their businesses without compromising the customer relationships that build brand loyalty. With Marigold AI (MAI), we are giving marketers the tools to harness data strategically, protect their brand voice, and, most importantly, deepen the emotional connections central to great marketing."

Marigold is also developing next-generation capabilities within MAI, including tools like Marigold Moments, which focuses on recognizing customer behaviour and capturing insights beyond transactions. These capabilities are designed to ensure brands can stay ahead of customer expectations while aligning interactions with their branding and tone.

According to a report from the Marketing AI Institute, 51% of marketers are either piloting or scaling AI, demonstrating a rapid increase from 42% last year. This trend highlights a critical need for AI solutions that prioritise trust and genuine customer relationships.

Marigold is the messaging and loyalty platform dedicated to helping companies find their people. From email marketing and in-app messaging to loyalty programs, referral programs, gamification, and personalisation, Marigold provides a full range of solutions that support every stage of the customer lifecycle, helping brands cultivate relationships that drive business growth.