PPDS expands Philips display manufacturing operations to India

PPDS, the exclusive global provider of Philips digital signage, interactive displays, video walls, direct-view LED, and professional TVs, has announced the expansion of its global manufacturing operations into India. This move aims to create new opportunities for partners and customers and employment for the local community.

This development aligns with the Government of India's Make in India initiative, which was launched by the Prime Minister in September 2023 as part of an accelerated investment and expansion strategy in the region. Make in India aims to encourage companies to develop, manufacture, and assemble products in the country and create up to 100 million additional jobs. According to figures from AVIXA, India remains the third largest professional AV market in APAC, valued at more than USD $7.7 billion. It is forecasted to become the third-largest economy in the world by 2028-2030.

Following the recent opening of a new, state-of-the-art PPDS Studio in New Delhi's National Capital Region, Gurugram, PPDS has partnered with Mirc Electronics to manufacture a range of the company's most advanced and best-selling Philips digital signage and interactive displays. Based in Mumbai, Mirc Electronics has been specialising in the manufacture of LED and LCD televisions since 1981 and employs over 5,000 people. In addition to manufacturing its own brand products, Mirc Electronics also assembles products for global technology companies.

PPDS has conducted extensive site visits and checks, focusing on working conditions and sustainability policies, before training a specialist team to ensure the high quality of its products manufactured and distributed exclusively to the Indian market.

The Philips Professional Displays made in India have launched with the versatile 43" Philips Signage Q-Line. Portrait or landscape mountable, this display is popular in a range of industries, including public venues, retail, corporate, education, food and beverage, and entertainment sectors.

As part of its Made in India strategy, PPDS is also focusing on education, aiming to deliver excellence to classrooms and learning environments for more collaborative teaching and learning experiences in schools, colleges, and universities. India's EdTech industry is experiencing significant growth, estimated by Forbes to reach USD $10.4 billion by 2025, driven by the impact of COVID-19 and a growing demand for higher education. India is home to more than 1,000 universities and 42,000 colleges, accommodating approximately 40 million students.

PPDS seeks to expand its existing reseller base in India, including AV/IT integrators, consultants, and architects, to ensure maximum access and exposure to all PPDS products and solutions in the region.

Martijn van der Woude, VP of Global Marketing and Business Development at PPDS, remarked, "India is a very important market for PPDS, with some incredible opportunities to support business there with a lasting impact on employment and opportunity. It's vital we have the right infrastructure in place to do this and, aligned with our other territories, we have more feet on the ground than ever before in India, we have opened our first PPDS Studio in New Delhi."

"And, today, we are announcing our Made in India manufacturing, with Philips Professional Displays now being produced in Mumbai. At PPDS, we are fully committed to supporting our partners and customers in India and providing new opportunities to local communities through technology and recruitment."

Saurabh Bhambhani, India Business Head at PPDS, commented: "This is an historic moment for PPDS in India, further demonstrating our company's commitment to this region. The past 12 months have been incredibly exciting - expanding our portfolio and creating new opportunities for our partners and customers to work together with us. Manufacturing our products in India further cements the foundations and demonstrates that PPDS is here to stay, and here to make a real difference."