PPDS & Shure form global alliance to offer unified AV solutions
PPDS has entered a global alliance with Shure to deliver an integrated range of audio visual solutions for professional environments worldwide.
The collaboration brings together Philips Professional Displays from PPDS with Shure's audio systems to enable complete AV packages for use in meeting rooms, educational facilities, and other collaborative spaces globally.
Speaking at the official signing, Ron Cottaar, Director of Global Marketing at PPDS, said:
"Our collaboration with Shure further extends our commitment to bringing 'total solutions' to market, delivering the industry's most advanced and complete range of hardware and software. Together, we are empowering our customers to purchase with confidence for all their project needs, no matter how complex or creative they might be."
PL Wang, Vice President at TPV Technology, the parent company of PPDS, remarked:
"This industry first agreement marks the start of a powerful alliance between two global AV leaders, offering ultimate assurance to customers seeking integrated, proven, and scalable meeting room and learning space technologies."
Integrated AV experience
The alliance aims to address the increasing demand for seamless and scalable multimedia systems in a range of environments by offering carefully matched hardware bundles. Customers will be able to pair Philips Professional Displays - featuring Android System on Chip - with Shure's IntelliMix Room Kits for straightforward setup and management.
These integrated solutions are suitable for installation in a variety of settings, including boardrooms, governmental mission-critical operations, classrooms, and lecture theatres. The joint offering enables users to combine visual clarity with optimised audio for a unified experience, simplifying deployment and scalability requirements for organisations.
The IntelliMix Room Kits, available in configurations for small, medium, and large spaces, are designed to support secure Microsoft Teams Rooms conferencing. The kits provide Shure's signal processing, a touch panel interface, the MXA902 ceiling array microphone and loudspeaker, and high-resolution video within spaces up to 33 by 18 feet (10 by 5.5 metres).
Display and management options
At launch, the IntelliMix Room Kits can be paired with a range of Philips displays, including the Signage 4050 (Q-Line), Signage 3000 Series EcoDesign, Signage 4650 (D-Line), and Collaboration 4152 (E-Line) series. A new Philips Unite LED AIO display range is also set to become compatible. Additional display compatibility is planned for future announcements.
For system managers and integrators, the alliance provides remote management capabilities through integration of cloud-based platforms. Shure's ShureCloud management system will work with PPDS' Philips Wave platform to enable device discovery and, in an upcoming update, control of Shure devices directly from the Philips Wave dashboard. This is intended to streamline configuration and the day-to-day maintenance of AV systems.
The collaboration encompasses partners and customers in EMEA, North America, Asia Pacific, and India, offering global reach for businesses and educational institutions seeking to deploy standardised AV solutions at scale.
Industry perspectives
Chris Merrick, Global Marketing Director, Meetings & Collaboration at Shure, commented: "Whether you're an IT manager, lecturer, presenter, participant in a meeting, student in a class, or installation engineer, Shure has an innovative audio product to exceed your expectations.
"Our collaboration with PPDS creates a reliable end-to-end solution that organisations can trust. As hybrid working and learning continue to evolve, the need for simple, scalable, and certified AV solutions has never been more vital. By combining our strengths, we are delivering high performance experiences that inspire confidence. From the boardroom to the lecture hall."
Frank Trossen, Global Business Development Director at PPDS, stated:
"We are delighted to partner with Shure in this global collaboration. Together, we are eliminating complexity and delivering a seamless ecosystem that combines best-in-class display and audio technologies. This partnership underscores our joint commitment to offering open and flexible solutions that empower integrators and end users alike."
