Advertising Technologies (Adtech) stories - Page 4

AppsFlyer’s 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.

PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.

A study finds AI image tools depicting UK jobs in 2025 heavily favour white, male workers, deepening existing gender and racial imbalances.

Australia’s under-16 social media ban faces mounting criticism amid doubts over age checks, privacy risks and the impact on advertisers.

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

Australia’s youth social media ban forces brands and cyber experts to rethink risk, digital literacy and how they reach young audiences.

Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.

PvX secures over USD $250 million for non-dilutive user acquisition backing 20 app firms, plus USD $4.7 million to expand its SaaS tech.

Awin's Conversion Protection Initiative has helped brands recover over USD $250 million in lost affiliate revenue, boosting conversion rates and sales significantly.

Vistar Media has launched a free global certification to boost marketers' skills in strategic creative for digital out-of-home advertising campaigns.

AI and user acquisition funding are accelerating ad testing in gaming, making creative velocity key to success in today’s competitive mobile market.

Brands boosted Black Friday and Cyber Monday revenue by 38% year-on-year through varied creative ads, despite only a 13% rise in ad spend, analysis shows.

In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.

Nexxen's AI suite nexAI will revolutionise 2026 advertising by enhancing planning, optimisation and real-time insights across TV and streaming platforms.

Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.

MixIn, Amperity and Criteo have launched Australia’s first closed-loop retail media attribution, linking in-store sales to digital ads in just five weeks.

Topsort secures investment from W23, backed by major grocers including Tesco, to expand its AI-driven retail media platform for global grocery retailers.

An Instagram safety campaign has been blocked by advertisers over fears it might upset Meta, highlighting Big Tech's influence in advertising decisions.

TripleLift has expanded its Programmatic Pause Ads to Xumo and Plex widening CTV ad reach with interactive, non-interruptive formats.

A Cloudflare outage jeopardised GBP £15 million of UK ad spend as marketing campaigns ran unaware websites and checkouts were down for hours.