Aston Martin stories

Aston Martin Aramco Formula One Team has fully migrated its data storage to NetApp, centralising race and engineering data for faster, AI-enabled decision-making.

Elemis has teamed up with Impact Commerce to enhance its global omnichannel experience, integrating retail, spas and online channels for customer growth.

Pigment has partnered with Google Cloud to enhance AI-driven business planning, aiding global firms in making faster, more informed strategic decisions.

German expense management firm Circula has raised EUR €15 million to boost AI-driven automation, aiming to ease finance teams' workload and expand internationally.

Salesforce introduces major Data Cloud innovations enhancing AI-driven customer experiences, unifying data, and launching Datablazers Community for real-time insights.

Salesforce has unveiled new Einstein Copilot features aimed at marketers and merchants, enhancing AI-driven customer interaction and business efficiency.

Aston Martin Aramco F1 Team extends multi-year partnership with global cybersecurity firm SentinelOne to safeguard performance data and secure operations at their Silverstone technology campus.

Aston Martin Aramco's Formula One Team extends its successful partnership with intelligent data infrastructure company, NetApp, optimising performance with data-driven innovation in racing.

NetApp extends its partnership with the Aston Martin Aramco Formula One Team, a collaboration crucial for operational efficiency and competitive performance using real-time data insights.

EPOS deepens its ties with the Aston Martin F1 Team, bolstering race operations as their extended Global Audio Partner.

Lenovo reveals new ThinkStation P8, powered by AMD Ryzen Threadripper and NVIDIA RTX, targeting professionals' workloads.

ServiceNow teams up with Aston Martin Aramco Formula One as their official Intelligent Platform Partner, debuting at the Las Vegas Grand Prix.

Remote's Global HR Platform aims to solve the entire end-to-end process of hiring, managing, and paying people worldwide.

Juniper Networks has partnered with Aston Martin Lagonda, becoming the luxury carmaker's official networking partner.

Vodafone's latest IoT Barometer reveals that 34% of businesses use IoT, with 95% seeing the benefits as it goes mainstream.

Monaco-based VENTURI Formula E Team has partnered with Hewlett Packard Enterprise (HPE) to enhance its operational efficiency and engineering excellence.

HPE has been providing data centre solutions for Aston Martin Red Bull Racing since 2015 when they were at a crossroads with their 'creaky' IT system.

I was lucky enough to be taken through the factory for a peek into the IT operations required for a top end F1 team - including a mobile data centre.

Dtex’s Mohan Koo on the importance of looking beyond firewalls, and the opportunities and challenges in Australia.

Microsoft has revealed a large list of cars that you can drive in Forza Motorsport 7, It includes a large collection of Porsches and Lamborghinis...