IT Brief India - Technology news for CIOs & IT decision-makers

Customer Journey stories - Page 2

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Personetics & Atomic partner on in-app deposit switching

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Personetics and Atomic team up to let banks prompt deposit and bill switching inside apps, aiming to cut friction and boost primary relationships.
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Login problems drive consumers away from digital services

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Thales report finds weak login and sign-up flows are pushing users away, as trust in AI, data handling and digital services remains low.
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AskNicely launches Ask NiceAI for service businesses

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AskNicely unveils Ask NiceAI to help managers at multi-site service businesses turn scattered customer feedback into faster, data-backed action.
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Cover Genius names chief revenue officer & marketing head

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Cover Genius expands leadership team with Jennifer Aubert Parker as Chief Revenue Officer and Nidhi Daga as Global Senior Vice President, Marketing.
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APAC cybercrime rises 12% as synthetic fraud surges

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APAC cybercrime climbs as synthetic identity fraud accelerates, with desktop-browser attacks, login pressure and bot activity fuelling losses.
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Klaviyo unveils AI Composer for marketing campaigns

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Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.
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Points, personalisation and innovation: How industry leaders are redefining loyalty

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AI is turning loyalty members into “segments of one”, as Asia Pacific leaders shift from flashy tech to invisible, always-relevant rewards.
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Infobip report marks shift to omnichannel AI messaging

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Infobip data shows single-channel alerts collapsing as brands pivot to omnichannel, AI-led conversations across SMS, RCS, WhatsApp and voice.
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OXIL urges safeguarding framework to curb online scams

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OXIL unveils a safeguarding-based blueprint to fight online scams, shifting responsibility from individuals to coordinated organisational action.
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Qualtrics unveils AI tools to fix customer issues fast

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Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.
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SeenThis & Vudoo team up to power shoppable video ads

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SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.
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Pacvue adds Reddit Ads to unify retail media planning

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Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.
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Why brand visibility is the most critical metric in today's AI-driven world

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As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
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Qualtrics named Leader in 2026 Gartner VoC Quadrant

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Qualtrics again tops Gartner's 2026 Voice of the Customer rankings, leading on execution, vision and AI-driven experience agents.
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8x8 launches Engage globally to extend customer CX

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8x8 rolls out Engage globally, arming frontline and specialist teams with contact centre-grade tools to unify customer experience.
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BrightEdge unveils AI tools to track search visibility

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BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
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Algolia powers AI search overhaul for Club Med website

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Algolia's AI now powers Club Med's global site search, promising faster trip discovery, smarter filters and higher direct online bookings.
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Salesforce unveils Agentforce AI-powered contact centre

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Salesforce debuts Agentforce Contact Centre, unifying AI agents, voice, digital channels and CRM data to simplify customer service operations.
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Quiq hires Jen Grant as CMO to drive scaled AI agents

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Quiq names Jen Grant chief marketing officer to steer strategy as enterprises move AI agents from pilots to large-scale customer use.
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Elastic says AI search & context now decide customer loyalty

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Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.