IT Brief India - Technology news for CIOs & IT decision-makers

Customer retention stories - Page 4

Asia pacific call center ai control room transparency dashboards

Zendesk flags APAC demand for transparent, smarter AI CX

Tue, 13th Jan 2026
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data analytics
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digital transformation
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cx
Zendesk warns APAC brands that rising CX expectations demand transparent, context-rich AI that resolves issues instantly or risks churn.
B2b data cleansing melissa data

B2B data cleansing: Improving business data quality

Mon, 12th Jan 2026
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data protection
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data analytics
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cx
Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.
Uk retail aisle shoppers fading into silhouettes abandoned baskets

Quiet quitting exposes the fragility of customer loyalty

Fri, 9th Jan 2026
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crm
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data analytics
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digital transformation
Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.
1670337510622

Freshworks hires Kady Srinivasan as AI era marketing chief

Thu, 8th Jan 2026
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saas
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digital transformation
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cx
Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.
Asian shopper smartphone super apps ai journey data security

AI reshapes loyalty, super apps & customer engagement

Tue, 30th Dec 2025
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data protection
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digital transformation
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cx
AI is transforming loyalty from points to real-time, personalised journeys as super apps and agentic engagement engines rapidly take hold.
Email verification is essential for compliance and inbox placement

The email you almost sent: Why skipping verification costs you customers

Tue, 30th Dec 2025
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data protection
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cx
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martech
Skipping email verification can throttle your campaigns, wreck deliverability, and quietly bleed customers from every send you make.
Indian user speaking to smartphone voice assistant app ui

SquadStack.ai unveils in-app voice AI to cut drop-offs

Sat, 27th Dec 2025
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cx
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martech
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rpa
SquadStack.ai launches in-app voice AI assistant to guide users in real time, aiming to curb high-intent drop-offs across key digital journeys.
Data quality issues top causes and consequences

Data quality issues - Top causes and consequences

Mon, 22nd Dec 2025
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data analytics
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digital transformation
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cx
Flawed, fragmented data is wasting time, money and AI potential; firms must fix ownership, visibility and tooling to restore trust.
Business partners shake hands over ai cloud of shield icons

Sage predicts trust & agentic AI will reshape channel

Sat, 20th Dec 2025
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saas
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uc
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data protection
Sage's Gretchen O'Hara says trust and agentic AI will determine which channel partners win, grow and keep customers by 2026.
B2b data cleansing

The hidden cost of dirty data in B2B-and how to fix it

Thu, 18th Dec 2025
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data protection
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data analytics
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digital transformation
Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.
Black friday warehouse returns area cluttered boxes workers belt

Black Friday returns surge threatens brands' profits

Wed, 17th Dec 2025
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uc
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cx
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martech
Record Black Friday online sales risk hollowing out profits as soaring returns, refunds and BNPL queries squeeze retailers' margins.
Address accuracy important with high tariffs

Why address accuracy matters more than ever amid rising tariffs

Tue, 16th Dec 2025
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cx
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martech
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supply chain
With tariffs climbing and margins squeezed, businesses are turning to precise address data to cut delivery costs and avoid customs delays.
Global shipping port sunrise container backlog disrupted supply chains

Supply chain failures cost consumer brands over USD $12bn

Mon, 15th Dec 2025
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data analytics
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digital transformation
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cx
Supply chain failures now cost consumer brands over USD $12bn a year, driving complaints, lost business and a scramble to boost resilience.
Ai call center japan 2026 robot support warning shields regulation

Twilio predicts stricter AI customer service rules by 2026

Fri, 12th Dec 2025
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digital transformation
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biometrics
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cx
Twilio predicts Asia Pacific customer service will face strict AI transparency rules and mandatory bot disclosures by 2026.
Intel 471

Intel 471 appoints new CRO & CTO amid rapid growth

Wed, 10th Dec 2025
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saas
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cx
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martech
Intel 471 promotes Amy Minyard-Bishop to CRO and Steve Micallef to CTO as it scales cyber threat intelligence amid surging global demand.
Vibrant illustration enthusiastic shoppers uk landmarks black friday

UK sees world's highest Black Friday growth led by loyalty spend

Fri, 5th Dec 2025
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cx
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martech
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ai
UK saw the highest global Black Friday growth at 16%, driven by loyalty spend, AI tools, and personalised retail experiences, outpacing US and ANZ markets.
Ps sharon melamed square

Four things to consider when choosing a business process outsourcing partner in 2026

Wed, 3rd Dec 2025
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data analytics
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cx
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martech
In 2026, choosing a BPO partner means valuing AI adoption, orchestration skills, compliance and proven business benefits over just cost savings.
Online shopping cart with payment methods credit cards mobile wallets

E-commerce businesses urged to treat payments as profit drivers

Wed, 26th Nov 2025
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cx
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martech
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partner programmes
E-commerce firms are urged to view payments as profit drivers, with C-suite support key to boosting revenue and enhancing customer experience, says Ecommpay.
Globe on desk with stacked coins arrows pointing from europe middle east financial growth global expansion

Hello Klean secures GBP £1.5 million to fuel global expansion

Tue, 25th Nov 2025
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fintech
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cx
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martech
Hello Klean has secured GBP £1.5 million in debt funding from fintech firm re:cap to boost its global expansion and product innovation.
Digital illustration shopping cart overflowing products sale tags computer devices customers walking away

Online retailers see Black Friday boost but loyalty lags behind

Thu, 20th Nov 2025
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cx
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martech
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e-commerce
Online retailers see a Black Friday traffic and sales surge, but only 22.6% of new customers return within a year, highlighting loyalty challenges.