Digital Experience (DX) stories

Amplitude adds an AI assistant inside apps to guide users through tasks, cut support tickets and tie help requests to product behaviour.

Extreme says adoption of Platform ONE is growing as customers across aviation, healthcare and education report sharper efficiency gains and lower running costs.

Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.

Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.

Adobe expands Experience Manager with AI visibility tools as businesses race to control brand truth across chat services and AI-driven shopping.

Gigamon unveils AI traffic tools as IDC says network observability market will reach USD $4.39 billion by 2029.

Optimizely says its AI-driven content marketing platform has helped secure a ninth straight Gartner Leader spot as vendors race to automate workflows.

Storyblok unveils FlowMotion add-on to automate approvals, localisation and AI-assisted tasks across enterprise content systems.

Thales report finds weak login and sign-up flows are pushing users away, as trust in AI, data handling and digital services remains low.

Progress Software adds AI search, personalisation and conversational tools to Sitefinity as enterprises seek more governed digital experiences.

Versa teams with Intel on AI at the edge, debuts a secure enterprise browser and launches inbound SSE to protect internet-facing apps.

Island has rolled out a SASE design that shifts inspection to the endpoint, cutting proxy backhaul and avoiding default SSL/TLS break-and-inspect.

Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.

Qualtrics named Leader in Gartner Voice of the Customer report, topping rivals for execution and vision as AI reshapes CX platforms.

Mozark secures USD $40m Series B to expand its AI-era digital testing platform and deepen global reach across enterprises and governments.

Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.

TCS and Zscaler launch an AI-powered zero trust workspace platform blending security, observability and experience analytics for enterprises.

Smart Communications secures CSA STAR Level 2 in Singapore for its AWS-hosted SmartCOMM and SmartIQ, boosting cloud security assurance.

AI-first firms take months longer to recover from cyber attacks and face sharply higher breach and scraping costs, Fastly research warns.

Kentico crowns global winners of its Site of the Year 2025 awards, spotlighting standout Xperience-powered digital projects across sectors.