Digital Marketing stories - Page 13
IBM digital marketing division named Acquia Select Partner
Tue, 23rd Jul 2019
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cx
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martech
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multi-cloud
IBM iX can access cloud and open source digital experience tools to help customers update their businesses and improve customer experiences.
HubSpot goes freemium with new CRM offering
Fri, 19th Jul 2019
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crm
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data analytics
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martech
Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.
Retail study challenges myth that digital natives only shop online
Thu, 4th Jul 2019
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fintech
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financial systems
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ar, vr & metaverse
Despite beliefs that the younger generation prefers to shop online, they’re actually the most likely to do more shopping in physical stores.
Interview: Adobe's Keith Eadie on advertising - past, present, and future
Thu, 4th Jul 2019
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martech
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digital advertising
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adobe
Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.
Stratacache opens a new Singapore warehouse and logistics centre
Tue, 2nd Jul 2019
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crm
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cx
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martech
Stratacache provides scalable customer experiences, supposedly empowering retailers to learn more about their customers.
Report reveals 'keys to success' for Kiwi companies
Fri, 28th Jun 2019
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data analytics
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martech
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planning
A report from Qrious has identified a customer-centric approach as the key to success for high-growth companies in New Zealand.
Personalised advertising continues to flourish
Thu, 27th Jun 2019
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cx
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martech
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digital marketing
Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.
NBA and Unbnd announce an immersive content partnership
Wed, 26th Jun 2019
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martech
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ar, vr & metaverse
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nba
The NBA and Australian firm Unbnd have unveiled a partnership to bring immersive, mixed reality NBA content to fans in Australia and Singapore.
HPE significantly expands channel investment
Tue, 25th Jun 2019
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it training
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martech
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partner programmes
Aims to provide sales, technical and marketing professionals with skills, assets, access and innovation to deliver mutual growth.
So you want to build a viral app: Tips from an industry guru
Fri, 14th Jun 2019
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smartphones
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apm
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low-code
Industry expert Anushka Bandara shares key tips on building a viral app, focusing on user-friendliness, shareability, and value addition to ensure success.
Kiwi marketers urged to jump on the video advertising train
Thu, 6th Jun 2019
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martech
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digital entertainment
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digital marketing
With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.
New chief digital and technology officer for Kiwibank
Wed, 29th May 2019
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digital transformation
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martech
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kiwibank
Hamish Rumbold appointed as Kiwibank's chief digital and technology officer, bringing his expertise from ClearPoint and Fidelity Life.
Australian online purchasing lags behind global counterparts
Tue, 7th May 2019
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data analytics
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martech
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planning
Australia lags behind in online purchasing despite high digital device adoption, according to a survey by Boston Consulting Group.
Hootsuite leads the social engagement charge - Forrester report
Wed, 24th Apr 2019
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data analytics
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martech
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planning
Hootsuite recognized as a leader in Forrester's Sales Social Engagement Tools report, praised for its seller-focus and scale.
How Zoho's marketing platform ties together orchestration and marketing execution
Wed, 10th Apr 2019
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data analytics
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martech
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planning
Zoho's new marketing platform, integrated with Zoho CRM and other apps, streamlines campaign orchestration and execution across various digital channels.
Adobe and Drift launch conversational experience for Marketo Engage
Fri, 29th Mar 2019
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uc
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martech
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ai agents
By connecting target account lists with Drift, MarketoEngage customers will supposedly be able to target each website visitor with a chatbot.
Digital experience managers, get excited for Adobe Summit 2019
Fri, 15th Mar 2019
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crm
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digital transformation
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cx
Adobe Summit 2019 promises to be bigger and better than last year's, with speakers including Microsoft CEO Satya Nadella and actress Reese Witherspoon.
Gartner: Marketing personalisation can be make or break
Thu, 14th Mar 2019
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data analytics
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martech
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cdp
Marketing leaders are falling short on personalisation efforts, with many customers opting out or severing ties over 'creepy' practices, warns Gartner.
Adobe study finds ANZ marketers aren't very good at their jobs
Mon, 4th Mar 2019
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smartphones
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martech
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adobe
40% of local consumers think the promotional offers they receive just aren’t the right ones for them. That figure is higher than the global average of 33%.
10 ways to improve your marketing in 2019
Mon, 4th Mar 2019
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martech
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digital marketing
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content creation
Auckland's Creative Content suggests small businesses revamp marketing in 2019 with strategic plans, updated materials, SEO, and social media engagement.