Distributors stories

AI-driven botnets fuel eight million DDoS attacks in late 2025, as multi-vector assaults hit 30 Tbps and strain global critical services.

SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.

Saviynt taps Exclusive Networks to distribute its identity security tools across APJ, targeting surging AI-driven machine identities.

Saviynt taps distributor NEXTGEN to expand APAC and Japan identity security reach as non-human accounts surge and AI risks intensify.

Distributors stockpile more inventory as a Phocas report warns planning gaps and data limits are raising costs and operational complexity.

IT distributors are emerging as strategic cloud and AI power-brokers, driving subscription growth, hyperscaler ties and digital platforms.

Tech Data and NetApp open an AI Test Drive hub in India, giving partners ready-made infrastructure to trial and scale real-world projects.

RedCloud passes 100,000 users and deploys agentic AI across its trade platform after enabling over USD $6.91 billion in FMCG transactions.

ECI acquires Drypowder to embed AI-driven AR and digital payments into its ERP platforms for construction and building materials users.

GTIA unveils Innovate Awards to honour deployed AI solutions delivering measurable business impact, with winners earning USD $20,000 each.

Zero Networks shifts to a 100% channel-first model and revamps its Zero to Sixty programme to accelerate UK partner growth in cybersecurity.

Global distributors, steering USD $180 billion in tech sales, are recasting how cloud and AI reach customers via platforms and new partners.

monday.com expands its global partner drive with AI incentives, new reseller paths and an upgraded platform to boost channel-led growth.

Netmore launches its Pulse partner scheme to streamline global IoT roll-outs, unifying over 200 partners and prioritising LoRaWAN at scale.

eBPF report finds major cloud players cutting CPU, traffic costs and boosting security at scale, signalling a shift to kernel-level control.

CyberArk names PwC its 2025 Global Partner of the Year as partner-led deals surge and certification-driven identity security gains pace.

Asus courts 215 APAC partners in Sydney, tying AI PCs and omnichannel retail to an ambitious 30% consumer notebook market share goal.

Flare reports 114% annual growth among MSSPs as providers consolidate threat intelligence tools to boost services without extra analyst strain.

Palo Alto overhauls NextWave to reward partners building AI-driven security platforms and services over traditional product sales volume.

1Password revamps its global partner programme to tap soaring demand for AI-era identity security and non-human access governance.