Mobile gaming stories

GTA 6's switch away from Nintendo Switch 2 at launch underlines a wider shift as studios rethink portable play, exclusives and hybrid gaming.

G2A teams up with epay to broaden its marketplace with hundreds of gaming and entertainment gift cards as demand for prepaid digital spending grows.

LoopMe unveils Chartboost Direct to help app publishers tap brand ad spend as AI usage reshapes search, web traffic and mobile gaming habits.

Android becomes the main growth engine for subscription apps as short drama, OTT and live streaming surge in India and Latin America.

Animoca Brands unveils AliBAE AI creator platform with 100,000 CHECK in bounty rewards and Alibaba's Qwen models.

Apple's iPhone 17e pairs strong A19 performance and all-day battery life with a 60Hz screen and pared-back camera system.

Samsung's Galaxy A57 5G gets a slimmer, lighter body, tougher build and longer software support, but the camera and features remain familiar.

CRKD unveils ATOM+ controller with TMR thumbsticks, multi-device support and drift-resistant controls for Switch 2, PC and mobile.

CRKD launches ULT PRO wireless controller with TMR thumbsticks, remappable inputs and multi-platform support for serious gamers.

APAC mobile game sessions climb as paid acquisition surges, signalling a shift from pure install growth to retention and long-term value.

Ai+ unveils Pulse 2 in India with upgraded camera, bigger battery and 120Hz display, starting at INR ₹5,999 in a 24-hour Flipkart sale.

Global mobile app installs jumped 10% in 2025 as sessions rose 7%, fuelled by surging finance and eCommerce usage in APAC and beyond.

Reliable game economies turn UA from a risky expense into financeable growth fuel, reshaping competition in the crowded mobile market.

As 2026 looms, studios find the real growth constraint is not equity or debt, but the reliability of revenue fuelling user acquisition.

Oppo rolls out AI-heavy ColourOS 16 to Reno15 phones in India, adding Gemini, cross-device sharing and six years of support promises.

As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.

Marketers channel USD $824m into generative AI apps as installs surge and UK user acquisition spend almost doubles, AppsFlyer reports.

Hamburg adtech firm adjoe lands 41 rankings in AppsFlyer's 2025 index, emerging as the top rewarded ad network by volume on iOS and Android.

PvX is betting on data-rich user acquisition, offering mobile game studios revenue-linked funding and analytics that banks still overlook.

AppsFlyer's 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.