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Mobile gaming stories

How UA financing levels the playing field in mobile
Gaming

How UA financing levels the playing field in mobile

Reliable game economies turn UA from a risky expense into financeable growth fuel, reshaping competition in the crowded mobile market.

By Elena Egorova • 5 min read • Thu, 19th Feb 2026
The economy is the collateral: Why revenue reliability is the real requirement for growth in 2026
Gaming

The economy is the collateral: Why revenue reliability is the real requirement for growth in 2026

As 2026 looms, studios find the real growth constraint is not equity or debt, but the reliability of revenue fuelling user acquisition.

By Akshit Desai • 6 min read • Fri, 13th Feb 2026
Generative AI search lifts mobile gaming ad opportunity
Gaming

Generative AI search lifts mobile gaming ad opportunity

As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 9th Jan 2026
Marketers spend $824m on generative AI apps as installs rise
Gaming

Marketers spend $824m on generative AI apps as installs rise

Marketers channel USD $824m into generative AI apps as installs surge and UK user acquisition spend almost doubles, AppsFlyer reports.

By Mark Tarre • 4 min read • Thu, 8th Jan 2026
LG certifies Razer Wolverine V3 for webOS cloud gaming
Gaming

LG certifies Razer Wolverine V3 for webOS cloud gaming

LG unveils a “Designed for LG Gaming Portal” pad scheme, certifying Razer's new Wolverine V3 as its first ultra-low latency TV controller.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 7th Jan 2026
adjoe secures 41 spots in AppsFlyer 2025 index
Gaming

adjoe secures 41 spots in AppsFlyer 2025 index

Hamburg adtech firm adjoe lands 41 rankings in AppsFlyer's 2025 index, emerging as the top rewarded ad network by volume on iOS and Android.

By Kaleah Salmon • 4 min read • Fri, 2nd Jan 2026
Exclusive: How PvX Partners tackles the mobile app financing gap
Gaming

Exclusive: How PvX Partners tackles the mobile app financing gap

PvX is betting on data-rich user acquisition, offering mobile game studios revenue-linked funding and analytics that banks still overlook.

By Melania Watson • 5 min read • Fri, 19th Dec 2025
AppsFlyer Index shows tighter race in mobile ads
Gaming

AppsFlyer Index shows tighter race in mobile ads

AppsFlyer's 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.

By Kaleah Salmon • 3 min read • Tue, 16th Dec 2025
PvX ROAS insights: What Is driving UA performance today
Gaming

PvX ROAS insights: What Is driving UA performance today

PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.

By Zhen Jie Sim • 10 min read • Mon, 15th Dec 2025
PvX secures USD $250 million to boost user acquisition for apps
Software-as-a-Service

PvX secures USD $250 million to boost user acquisition for apps

PvX secures over USD $250 million for non-dilutive user acquisition backing 20 app firms, plus USD $4.7 million to expand its SaaS tech.

By Sean Mitchell • 3 min read • Mon, 8th Dec 2025
The creative arms race: How AI and UA funding is changing the landscape of gaming
Gaming

The creative arms race: How AI and UA funding is changing the landscape of gaming

AI and user acquisition funding are accelerating ad testing in gaming, making creative velocity key to success in today's competitive mobile market.

By Ridzki Syahputera • 6 min read • Fri, 5th Dec 2025

Stories from Other Regions

Mobile gaming stories

Logitech G325 LIGHTSPEED headset launches at AUD $199.95
Gaming

Logitech G325 LIGHTSPEED headset launches at AUD $199.95

Logitech G debuts the G325 wireless gaming headset in Australia at AUD $199.95, promising 24+ hour battery life and cross-platform support.

By Mark Tarre • 3 min read • Wed, 4th Feb 2026
CelcomDigi debuts 5G prepaid passes with unlimited data
Gaming

CelcomDigi debuts 5G prepaid passes with unlimited data

CelcomDigi launches Hyper, Power and Power+ 5G prepaid passes in Malaysia with unlimited data, calls, hotspot and bundled streaming access.

By Mark Tarre • 3 min read • Thu, 29th Jan 2026
adjoe & LINE partner on Playtime gaming rewards in Taiwan
Gaming

adjoe & LINE partner on Playtime gaming rewards in Taiwan

adjoe partners with LINE in Taiwan to power Playtime gaming rewards, driving millions of LINE POINTS and tens of thousands of downloads.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 13th Jan 2026
Young Australian men swap pub nights for online gaming
Gaming

Young Australian men swap pub nights for online gaming

Young Australian men are ditching pub nights for online gaming, as new research shows digital hangouts now rival bars for socialising.

By Kaleah Salmon • 4 min read • Mon, 22nd Dec 2025
ChatGPT tops Apple's 2025 app & game charts in Australia
Gaming

ChatGPT tops Apple's 2025 app & game charts in Australia

ChatGPT has swept Apple's 2025 app charts in Australia, topping both free iPhone and iPad download lists as AI tools surge in popularity.

By Sean Mitchell • 4 min read • Thu, 11th Dec 2025
ChatGPT leads Apple app & game downloads in NZ
Gaming

ChatGPT leads Apple app & game downloads in NZ

ChatGPT tops Apple's 2025 app charts in New Zealand, as AI tools, social media, streaming and mobile games dominate downloads.

By Sean Mitchell • 4 min read • Thu, 11th Dec 2025