Sports Technology (SportsTech) stories - Page 2

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

Ruckus Networks has signed a multi-site deal to become Official Networking Partner of TGR Haas F1, covering factories and trackside.

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

Alteryx deepens ties with McLaren Racing, joining its WEC Hypercar project as Official Partner with car branding from the 2027 season.

London start-up Track Titan raises USD $5m seed round to scale its AI-powered racing coach for gamers and amateur track drivers.

Ericsson, Spiideo, and Westbase.io launch a portable SmartCam with mobile streaming, enabling high-quality sports broadcasts from remote or temporary venues without fixed internet.

Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.

PayPal becomes Liverpool FC's official digital payments partner, launching PayPal+ loyalty scheme for fans to earn rewards on matchday purchases.

Bitdefender has extended its partnership with Ferrari F1, boosting cybersecurity support and brand visibility on Ferrari's racing cars this season.

The NBA teams up with Amazon Web Services to launch an AI-powered platform that transforms basketball insights for coaches, players and fans worldwide.

Testlio, Bugcrowd and InnoWave launch Testlio Apex Partner Programme, uniting global experts to enhance software quality assurance in fintech and tech sectors.

Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.

Epic Padel has secured USD $10 million to expand padel clubs across the US and boost global ventures, aiming to grow the sport beyond urban elite venues.

Girona FC partners with WatchGuard to deploy advanced cybersecurity across its stadium, training centre, and academy, boosting protection against cyber threats.

Hisense will extend its FIFA World Cup sponsorship to 2026, unveiling advanced AI tech and RGB-MiniLED TVs for an immersive fan experience across three host nations.

Esmee Kosterman debuts in F1 Academy at Zandvoort, driving a car showcasing 200 women role models to inspire equality in motorsport and STEM.

Alibaba Cloud will provide digital infrastructure for the 2026 Summer Youth Olympic Games in Dakar, the first Olympic event hosted in Africa.

World Aquatics will fully migrate its core systems to Alibaba Cloud by 2028, enhancing digital services for international aquatic sports events and communities.

McLaren Racing partners with Freshworks to adopt AI-powered IT solutions, enhancing global IT efficiency for the 2025 Formula 1 season and beyond.

AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.