Thailand stories

PubMatic study finds APAC co-viewing on connected TV drives stronger ad recall, attention and post-ad action, with weekend evenings key.

PepsiCo tightens APAC startup programme to push proven technologies into supply chains, with five alumni set for commercial rollout trials.

Asia Pacific businesses are expanding AI hardware use as new research shows strong uptake of AI PCs and workstations for different workloads.

Accor Plus and Endava overhaul payments across Asia Pacific, boosting conversion 39% as new checkout options and faster load times cut friction.

Study finds AI now shapes investment research for 78.3% of users, with strongest enthusiasm in the Middle East and Latin America.

IDC study says outdated systems are stalling AI rollouts across Asia Pacific, while digitally mature firms far outpace peers on revenue.

Cambodia scam compounds are being tied to a mobile banking fraud network that hit users in 21 countries, researchers say.

Minor Hotels teams up with Google, Salesforce, OneTrust and Deloitte on an AI-led data platform to sharpen guest service across 640 properties.

Asia Pacific claims 10 of top 25 foreign investment spots as Singapore leaps to eighth, with investors prioritising innovation over old economic measures.

Lexar to reward top Indian partners at Thailand meet as it unveils gaming, AI and creator storage products for a fast-growing market.

Japan and Singapore drive Asia Pacific data centre build costs higher as AI demand, power constraints and labour shortages widen regional gaps.

Agoda opens Bangkok technology hub to unite nearly 4,000 staff in a seven-floor office at One Bangkok, boosting regional operations and collaboration.

Digital wallets still lead Asia-Pacific payments, but account-to-account rails are rising fast in Hong Kong, Thailand and Singapore, Global Payments says.

Akamai says AI adoption is widening a governance gap across APAC, with API misuse and application-layer attacks surging as businesses digitise.

JFrog teams up with iZeno to bring software supply chain and AI governance tools to Southeast Asian enterprises amid rising compliance demands.

Johor, Mumbai and Bangkok drive Asia Pacific's surge as the region's data centre pipeline reaches a record 19.4GW, Cushman & Wakefield says.

Forrester says Asia Pacific tech spending will climb to USD $874 billion in 2026, but inflation, tariffs and geopolitical risks will blunt gains.

FedEx expands Asia-Pacific green push with Shanghai airport solar hub, as it cuts emissions, boosts electric vehicles and deploys digital tools.

APAC mobile game sessions climb as paid acquisition surges, signalling a shift from pure install growth to retention and long-term value.

Pullman Phuket Arcadia Naithon Beach lifts market share with IDeaS G3 RMS, driving a 10.3% RGI and 10.5% RevPAR increase year on year.