Ai+ unveils NovaPods & NovaWatch ahead of debut launch

Ai+ will launch a new range of connected devices on February 24, including wireless earbuds and smartwatches, expanding its AIoT portfolio. The line-up includes three NovaPods models and three NovaWatch variants, available exclusively on Flipkart.

The launch moves Ai+ beyond smartphones into a broader accessories ecosystem. The brand positions the devices as a connected range that pairs quickly and switches between devices more easily.

"People don't want more devices. They want fewer frictions," said Madhav Sheth, Founder & CEO, Ai+ Smartphone. "NovaPods and NovaWatch are built to fit naturally into real routines: calls, music, wellness, family safety, without adding complexity. This is Ai+ expanding with intent, and doing it with quiet confidence."

Earbuds range

NovaPods includes three designs aimed at different use cases. Ai+ is pitching the line as fashion-conscious, with a focus on comfort and everyday pricing.

NovaPods Go is the entry model, with a quoted total battery life of up to 24 hours. It has an IPX4 water-resistance rating, a 10mm driver, and a claimed 60ms low-latency mode. Colour options include Forest Green, Midnight Black, and Ice Blue White.

NovaPods Pro adds noise-control features and a longer quoted battery life of up to 30 hours. It includes Hybrid ANC and ENC, along with what Ai+ calls Hesa Mic Technology. It also supports Dual Pairing Mode for switching between devices.

NovaPods Clips uses a clip-style form factor rather than a conventional in-ear design. Ai+ says it places "zero pressure on the ear canal" for longer listening sessions. It also claims a "low risk of ear infection" and links the format to its "#BuiltForYourHealth" messaging.

Smartwatch line-up

NovaWatch comes in Active, Kids 4G, and Wearbuds models. Ai+ says the range is designed for everyday use in India, with an emphasis on wellness, family safety, and connected features.

NovaWatch Active focuses on health and fitness tracking. It has a 1.73-inch AMOLED "squircle" display, a functional crown, and an always-on display. It also carries an IP68 rating for dust protection and water immersion.

NovaWatch Kids 4G targets parents and children. Ai+ says it includes two-way video calling, 4G GPS with geo-fencing, and a one-click SOS alert, along with Class Mode and parental controls. It has a 1.69-inch HD display.

Wearbuds combines a smartwatch with built-in earbuds. Ai+ says it features a 1.43-inch AMOLED display, up to 2GB of music storage, and real-time health tracking. It also includes built-in ChatGPT and AI live translation.

Platform context

The launch comes as Indian device brands and online retailers compete in fast-moving accessories categories, where replacement cycles are shorter than smartphones and price points can support frequent upgrades. Flipkart exclusives remain common for smartphone and wearable launches in India, giving brands scale and marketing reach.

Ai+ has built its identity around NxtQuantum OS, which it describes as a native mobile operating system focused on privacy and performance. It also links its device strategy to "sovereign innovation", a theme gaining prominence in India's technology policy and industrial narrative.

NxtQuantum Shift Technologies, founded by Sheth, is the company behind NxtQuantum OS. It describes itself as a deep-tech business building "secure, sovereign digital platforms" and says it aims to create technology authored in India that competes globally.

Ai+ did not disclose pricing, shipment volumes, or rollout details for NovaPods and NovaWatch. It framed the launch as a step toward a more cohesive device set that shares pairing behaviour and everyday functionality.

"AddAPlus isn't a tagline for us, it's a brand promise," said Sheth. "If a device doesn't make life simpler, clearer, or more in control, it doesn't belong in our ecosystem. NovaPods and NovaWatch are built to do exactly that, bring everyday usefulness, connectedness, and design into one experience, without the noise."