Conexiom names product & marketing chiefs for AI push

Conexiom has appointed Cliff Barrett as Chief Product Officer and Ellie Ebrahimi as Chief Marketing Officer as it expands its AI-based order and invoice automation business.

Barrett and Ebrahimi join a software supplier that helps manufacturers and distributors turn unstructured documents into data for enterprise resource planning systems. The appointments are meant to strengthen product and commercial leadership as Conexiom develops newer AI tools, including Conexiom Relay.

Both executives bring experience in taking AI-native products to market and working with organisations expanding the use of automation in their operations. Their arrival follows the launch of Relay, which Conexiom describes as a way to automate work involving unstructured data while allowing users to verify outputs.

Conexiom operates in a segment of the business software market focused on reducing manual processing in order entry and invoicing. It supports more than 600 customers and processes more than 1.5 billion line items each year.

Chief Executive Officer Michel Feaster said the hires reflect customer demand for AI systems that can be trusted in business workflows.

"We are bolstering Conexiom's leadership team to capitalize on the market's need for trustworthy AI," Feaster said.

"The additions of Cliff and Ellie help us build closer relationships with our customers so we can prioritize and build new products the market wants, such as Relay. They are joining at the perfect time. They will be integral to helping our customers scale AI automation, stop manual data entry, and spend more time driving business with their own customers."

Product role

Barrett takes charge of product strategy at a time when software vendors across business administration are under pressure to show that AI tools can be audited and adopted at scale. Conexiom has framed that issue around verification, particularly for manufacturers and distributors handling large volumes of orders and invoices.

Barrett said the company's established position in its niche and the size of its customer base help shape product development.

"Conexiom has an advantage in the marketplace," Barrett said.

"We created the market more than 15 years ago. We have one of the largest and most established customer bases in our space and possess the deepest knowledge foundation to train our AI. The outside-in perspective we get from more than 600 customers provides clear guidance on how we develop and deliver future solutions. Like Relay's AI, we don't guess. We verify exactly what customers want us to build and follow through. There is great purpose within Conexiom's employee base. We're excited because more is coming, and we know our customers will benefit even more."

Marketing brief

Ebrahimi takes over marketing as Conexiom seeks to sharpen its message to manufacturers and distributors considering AI for finance and order workflows. The company argues that reducing manual data entry can help staff focus on customer relationships and cut errors in routine transaction processing.

Her remarks focused on positioning the brand around customer outcomes and presenting automation as a way to move work away from cost-heavy manual processes.

"Conexiom's brand promise is centered on our ability to help our customers better serve their customers," Ebrahimi said.

"We want our customers' organizations to be value centers, not cost centers. We are committed to understanding our customers' needs and distinguishing our products and services in a materially impactful way. With Relay, our customers are empowered with AI that earns their trust with every decision, giving them the confidence to scale automation and, in turn, boost their revenue growth, margins, and EBITDA."

The appointments reflect a broader push by software companies to pair AI product development with clearer go-to-market execution as buyers seek evidence that new systems can fit into established operational processes. In sectors such as manufacturing and distribution, where order accuracy and invoice handling are central to cash flow and customer service, providers are increasingly emphasising transparency in how automated outputs are produced and checked.

Conexiom says its platform is built on more than 15 years of automation work and is used worldwide by manufacturers and distributors. The company processes more than 1.5 billion line items a year.