Daon named leader in identity verification amid AI deepfake threats
Gartner has positioned Daon as a Leader in its 2025 Magic Quadrant for Identity Verification, following an evaluation of the company's completeness of vision and ability to execute in the digital identity market.
Daon provides biometric and multi-factor authentication products for large enterprises worldwide, serving sectors such as financial services, healthcare, and government. Its identity verification technology, including the xProof solution, is currently used to confirm identities across more than 230 countries and territories.
Recognising commitment
According to the company, this evaluation reflects Daon's commitment to delivering comprehensive identity verification solutions that enable organisations to build trust through verified identities while maintaining seamless user experiences.
Daon's significant R&D investments in developing proprietary algorithms, anti-spoofing, and AI technologies have been instrumental in delivering the fraud protections that are essential for client operations worldwide. xProof, Daon's proven solution for IDV, combines advanced document validation, biometric matching, and liveness detection capabilities to create a robust defense against sophisticated fraud attempts, including deepfakes and synthetic identities.
The solution's ability to verify identities across 230+ countries and territories while maintaining high accuracy rates has made it a trusted solution for organisations in financial services, healthcare, government, and other regulated industries.
Technology and deployment
xProof uses a cloud-native architecture, allowing organisations to select from SaaS, managed, or on-premises deployment options. Daon's approach to identity verification encompasses document validation, presentation attack detection, frictionless biometric authentication, and AI-enabled fraud prevention. These capabilities support compliance with regulations while enabling scalable customer authentication solutions.
"We believe this in-depth analysis from Gartner demonstrates how Daon's more than 25 years of leadership in identity verification translates into market-leading capabilities that organizations depend on today," said Tom Grissen, CEO of Daon. "Our deep expertise in biometric authentication and identity assurance has enabled us to anticipate market needs and deliver solutions like xProof that address the evolving challenges of digital fraud. We believe this positioning as a Leader validates our strategic approach to combining proven security with innovative technology."
Gartner recognition
Gartner's research positions providers into four quadrants - Leaders, Challengers, Visionaries, and Niche Players - based on their performance in a rapidly evolving market. Daon's recent placement in this matrix is attributed to the company's continued investments in research and development, particularly its proprietary algorithms, anti-spoofing measures, and AI technology.
The company's xProof system combines document validation, biometric matching, and liveness detection in order to shield clients from sophisticated fraud attempts, including those that use synthetic identities and deepfakes. These capabilities have particular relevance across highly regulated industries, where accurate and reliable identity verification is required for compliance and fraud prevention.
Daon's multi-layered security procedures seek to support growing requirements for data privacy and security in an era of increased digital fraud threats driven by advances in AI and deepfakes.
