Experian & ServiceNow partner on agentic AI workflows

Experian has formed a global, multi-year partnership with ServiceNow to bring Experian's Ascend tools into ServiceNow workflows for agentic AI.

The deal is intended to let autonomous AI agents use Experian's data and decisioning capabilities within existing business processes. Initial use cases include employee onboarding, third-party risk management and model life cycle governance.

Both companies are targeting regulated sectors, where concerns over data quality, oversight and consistency can slow AI deployment. The integration is designed to connect decisioning systems more directly to workflow software, rather than relying on separate pilot projects.

Experian identified trusted data as one of the main constraints on wider adoption of agentic AI, citing industry research showing data limitations are the biggest barrier for eight in ten organisations.

The partnership links the Experian Ascend Platform with the ServiceNow AI Platform, allowing AI agents operating inside ServiceNow workflows to draw on Experian's insights and decisioning systems as part of routine tasks.

Initial uses

The first areas of focus span internal operations and risk controls. In employee onboarding, the companies are exploring how AI agents can handle checks and process steps more consistently within established workflows.

In third-party risk management, the partnership will cover fraud and identity verification for businesses. It will also extend to model risk management, an area drawing greater scrutiny as companies introduce more automated decision-making into regulated environments.

The move reflects a broader shift among large software and data providers to position AI agents as tools that can carry out specific tasks, rather than simply assist staff with information. For that model to work at scale, businesses need systems that can access reliable data and apply rules within monitored processes.

Keith Little, President, Experian Software Solutions, said: "We see agentic AI as a fundamental change in how intelligent services are delivered, and this partnership brings together complementary strengths and a shared vision for building them the right way. By connecting our intelligence and decisioning capabilities in Ascend directly into ServiceNow's workflow, businesses can operate with confidence at scale, while extending the impact of our capabilities into new industries and enterprise workflows. This partnership cements Experian's position as a global leader in AI innovation, giving organisations the foundations to deploy agentic services with confidence."

ServiceNow presented the deal as a way to help companies move from trials to broader operational use. It has been expanding its AI offering around workflow automation, while partners provide specialist data or industry-specific functions.

Cathy Mauzaize, President, EMEA at ServiceNow, said: "Businesses are ready to move beyond experimentation, and this partnership gives them exactly what they need to scale. By bringing together ServiceNow's AI Platform with Experian's world-leading decisioning and analytics platform, we're enabling deeper insights and delivering AI that can make smarter decisions and act faster in a secure environment that delivers real outcomes."

Regulated sectors

The focus on regulated markets is significant because these organisations face stricter demands on governance, auditability and risk controls when introducing AI into business operations. Areas such as fraud checks, identity verification and model governance require systems that can show how decisions were reached and whether controls were applied consistently.

Experian is best known for its credit data and analytics businesses, but it also sells software and decisioning products across sectors including financial services, healthcare, automotive and insurance. ServiceNow has built its business around workflow software used by large enterprises to manage internal processes across technology, customer service, risk and operations.

By combining those capabilities, the companies aim to place data-led decisioning closer to where work is carried out inside an organisation. That could reduce the need for staff to switch between systems when handling checks, approvals or governance tasks.

The deal also highlights how competition in the AI market is shifting from standalone models to integrations with existing enterprise systems. Businesses have shown interest in generative AI tools, but many have struggled to turn trials into repeatable operational processes that meet internal control requirements.

For Experian, the partnership extends the reach of its Ascend products into a widely used enterprise workflow platform. For ServiceNow, it adds an external source of data and decisioning for processes where trust, verification and governance are central requirements.

The partnership will support a broad range of use cases in highly regulated environments, beginning with third-party risk management, employee onboarding and model risk management.