Finite State names Ann Miller as Vice President of Marketing

Finite State has appointed Ann Miller as Vice President of Marketing, its third executive hire this year.

Miller joins the cybersecurity company with more than 15 years of experience in technology marketing, including roles at businesses focused on cybersecurity and AI-based software. She will oversee branding, demand generation, product marketing, and go-to-market strategy.

Her appointment comes as Finite State looks to strengthen its position in product security and software supply chain risk management, an area drawing greater attention as manufacturers and other organisations face tighter scrutiny of the software embedded in connected devices and critical systems.

The company focuses on sectors including medical devices, automotive, routers, and industrial internet of things systems, where software assurance and compliance are becoming more urgent as regulators expand security requirements.

Before joining Finite State, Miller led marketing at Horizon3.ai, where she helped scale the business from an early-stage operation to thousands of customers. Earlier in her career, she held roles at Cylance and iboss, both well known in cybersecurity markets.

Matt Wyckhouse, Chief Executive Officer of Finite State, said Miller's experience would help the company explain a technically complex market to customers.

"Ann has a proven track record of building category-defining marketing engines in cybersecurity," Wyckhouse said. "Her ability to translate complex, technical innovation into market leadership will be instrumental as we accelerate our growth and expand our position in product security."

Leadership build-out

Miller's arrival follows two other senior appointments. Sharon Hagi joined as Chief Security Officer, and Chris Overton was named Executive Vice President of Engineering.

Hagi has more than 30 years of experience in security programmes spanning semiconductors, IoT, embedded systems, AI-enabled platforms, and cloud environments. Overton brings more than 20 years of engineering leadership experience.

Those hires are part of a broader effort to expand the leadership team as manufacturers face pressure to release products quickly while also meeting rules such as the EU Cyber Resilience Act and other emerging cybersecurity mandates.

Product security has moved higher on the corporate agenda as software supply chain attacks and vulnerabilities in third-party code expose risks across connected products. Device makers are under pressure not only to identify weaknesses in code and firmware, but also to document the software components inside products and provide evidence of compliance.

Finite State's platform is designed to analyse code, compiled components, and firmware, and to generate software bills of materials and related documentation used in compliance and assurance processes. The company positions it as a single workflow for engineering and security teams reviewing software embedded in devices.

Miller pointed to that market backdrop in her comments on joining the company.

"Product security is quickly becoming one of the most critical and under-addressed challenges in cybersecurity," Miller said. "What impressed me about Finite State is what they've built. It's an AI-native platform that automates product security end to end, from deep binary analysis through prioritization and remediation across the software supply chain. That's incredibly hard to do and has been a key driver in building trust across the customer base."

The company is based in Columbus, Ohio, and focuses on helping device manufacturers assess software risks in products deployed in regulated and connected environments. Its pitch is aimed at original equipment manufacturers and engineering teams that need to show their products meet security and compliance requirements.

Miller will be responsible for shaping how that message goes to market as Finite State adds senior leaders across marketing, security, and engineering.