MotoGP picks Accenture for 2027 direct-to-fan platform

MotoGP has selected Accenture to build a new direct-to-fan streaming platform, due to launch for the 2027 season.

The project will bring MotoGP, Moto2, Moto3 and World Superbike onto a single technology architecture while allowing each property to retain a tailored viewing experience for its audience.

For viewers, the most immediate change will be to the product itself. The platform will include customisable multi-camera race coverage and live sports data integrated into the livestream, with additional immersive features and broader personalisation planned over time.

The arrangement reflects a broader shift in sports media as rights holders seek closer relationships with audiences through their own digital services rather than relying solely on broadcasters and distributors. Direct-to-consumer platforms give sports groups more control over subscription products, customer data and content presentation.

Accenture will use its Media Engage platform, previously known as Accenture Video Solution, to build the service. The system is designed to help media groups launch and manage streaming services across different regions and formats.

MotoGP and Accenture will also work with technology partners including AWS to explore new ways for fans to watch content and interact with the sport. That work will also examine connectivity at racing circuits.

Platform shift

The move consolidates several motorcycle racing properties under one digital framework at a time when sports organisations are investing more heavily in owned streaming infrastructure. Bringing multiple series together can simplify product development and give subscribers a single route to access different championships.

It also gives MotoGP scope to present a broader package to fans beyond its premier series. Moto2 and Moto3 are established feeder categories, while World Superbike attracts a distinct audience within motorcycle racing, making a unified service a broader commercial proposition.

Gorka Llort Igal, Digital Business Director at MotoGP Group, said the project is intended to match the sport's global reach with a more advanced digital offer.

"MotoGP has always been defined by innovation, pushing the limits of what's possible both on and off the track," Llort Igal said.

"As we continue to grow our global audience, we're focused on creating a direct-to-fan experience that matches the excitement, emotion and intensity of the world's most exciting sport. Through our collaboration with Accenture, we're building a platform that will bring fans closer to the action than ever before, with more personalization, deeper insights, greater interactivity and richer content."

Sports streaming

The partnership adds MotoGP to a growing list of sports bodies reworking digital products to make live coverage more flexible and data-led. Features such as multiple camera angles and integrated statistics have become more common in premium sports streaming as organisations look to increase viewing time and justify subscription pricing.

For consulting and technology groups, these deals also offer long-term work in platform design, operations and audience analytics. Media and entertainment have become an investment area as technology suppliers seek recurring business from sports and broadcast clients adapting to digital distribution.

John Peters, Global Media & Entertainment Lead at Accenture, said the work would focus on building a service that can evolve as audience behaviour changes.

"MotoGP has a clear vision for how it wants to evolve its direct-to-fan experience and create new sources of value around the sport. As sports organizations build deeper, more direct relationships with fans, the opportunity lies in bringing together audience engagement, content and monetization on a connected platform that can continually evolve with changing fan expectations," Peters said.

"By combining MotoGP's deep understanding of its fans and the sport with Accenture's Media Engage platform and experience building and operating media platforms at scale, we can help create the foundation for the next generation of direct-to-fan experiences."

Accenture reported about USD $70 billion in revenue in its 2025 financial year and said it serves about 9,000 clients. MotoGP did not disclose the financial terms of the agreement.