The Ultimate Guide to Personalisation
A curated Indian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Indian Personalisation News
Regional stories with direct local relevance
AI shifts focus to governance across enterprise security
Boards now face rising pressure to govern AI agents and multiple tools as enterprises embed the technology across security, CX and IT.
JioHotstar says voice search overtakes text in discovery
More than 60% of JioHotstar users now use voice to find content, as the streamer bets on AI to tame its 300,000-hour library.
Netcore launches Audience Agent for faster segmentation
Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.
Galgotias students raise INR 3 crore for AI startup
The funding will help Cybergenix Security expand its AI and cybersecurity platform as Indian universities push harder into student entrepreneurship.
Indian tech leaders call for resilient AI & marketing
Resilience, trust and local language support are emerging as the priorities as Indian founders and marketers push AI deeper into daily business needs.
SquadStack AI Adds Visual Intelligence to Sales Calls
Redundant questions could fall as voice AI starts using product images and listing data to tailor sales calls before they begin.
Analyst Insights
Research and market analysis connected to Personalisation
Gartner: firms shift growth to monetisation & platforms
Infosys Aster named leader in Everest Group marketing
Constructor tops three Gartner search & discovery use cases
Netcore Unbxd named Gartner Leader for search discovery
Infobip study finds CX investment gap in global brands
Reviews
Expert Columns
The importance of data enrichment in financial services
Why You Need Phone Validation in Your Customer Data Toolkit
Why enterprise AI must learn to act, not just talk
The Hidden Cost of Identity Friction in Retail
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why seamless Middle East 2026 should be on every commerce leader's calendar
Why Every Chief Data Officer Needs a Modern Data Quality Strategy for AI
FIFA World Cup fever: How to build lasting fan loyalty with event tech
5 Tips to Align Your Data Strategy with AI
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Interviews
Interviews and video coverage from the network
Recent Personalisation News
TCS & Amadeus partner on AI-led airline retail tech
TCS and Amadeus form global AI-led travel tech alliance, debuting Nevio Service Centre UI to modernise airline retail and servicing.
ConvoZen unveils India-first multilingual AI voice stack
ConvoZen launches a unified multilingual AI voice stack for India, debuting Akshara and Ragini speech models tuned to real call-centre audio.
Oppo brings AI-rich ColourOS 16 to Reno15 phones in India
Oppo rolls out AI-heavy ColourOS 16 to Reno15 phones in India, adding Gemini, cross-device sharing and six years of support promises.
Indian banks pivot loyalty points to travel experiences
Indian banks are overhauling loyalty schemes, swapping cashback for travel, lounges and lifestyle perks to lure Gen Z and affluent cardholders.
IndiGo partners with Amadeus to enhance booking technology
Amadeus and IndiGo team up to integrate NDC content, enhancing booking efficiency and personalisation. IndiGo aims to revolutionise air travel in India and beyond.
Bazaarvoice launches AI visibility package for retailers
Brands risk being overlooked in AI-led shopping unless customer reviews and ratings are readable by crawlers, Bazaarvoice said.
Boomi names APAC customer innovation award winners
The honours underline rising demand for data and integration tools as utilities, retailers and universities tackle ageing systems and automation pressure.
Stagwell expands Adobe tie-up for enterprise marketing
The expanded multi-year deal aims to help Adobe win and retain enterprise customers by pairing its software with Stagwell's marketing services.
LG unveils ThinQ Claw AI agent for connected home platform
The text-based agent aims to simplify control of connected appliances by letting users describe plans in natural language rather than set routines.
LG unveils 2026 AI TVs with Shield security at IFA
Buyers of LG's next TV range will get personalised viewing tools, stronger on-device processing and five years of webOS updates.
Auxia launches Agent Studio for AI marketing workflows
Marketers could cut manual campaign work as Auxia links AI agents to existing tools, after surpassing 200 billion personalisation decisions.
Ui Ai launches Amica digital employee for customer service
Businesses facing staffing pressures may use Ui Ai's Amica to handle customer queries, orders and leads around the clock.
Holiday shoppers turn to AI & cashback as inflation bites
Inflation is pushing US holiday buyers to use AI and cashback tools, with nearly all shoppers planning at least one budget-stretching tactic.
Bloomberg brings ASKB AI to mobile with cross-device sync
Cross-device continuity should help investors keep ASKB queries going on the move, with the same context and personalisation on mobile.
Harvey II adds memory & matter-based legal AI tools
The update is designed to cut repeat prompting by carrying lawyers' drafting style, citations and case context across matters and Office apps.
SEGA cuts ad production time by two-thirds with automation
Automation has slashed SEGA's ad production from three weeks to one, while also cutting media costs and outsourcing across seven markets.
South East Asia & India launch loyalty industry body
The new body seeks to help brands retain customers as Asia-Pacific loyalty spending is forecast to reach USD $141.8 billion by 2030.
me&u launches reservations platform with Aria partnership
The launch could help venues cut supplier sprawl and recognise returning diners across bookings, orders and events in one system.
Decile launches AI assistant eCommerce analytics MCP
Marketers can now query customer data and build audience segments inside AI chats, cutting out separate dashboards and campaign tools.
OpenAI launches Premium seats for ChatGPT Business
Businesses with heavy ChatGPT users can now avoid splitting teams across plans as OpenAI adds a higher-usage tier in one workspace.