The Ultimate Guide to Personalisation
A curated Indian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Indian Personalisation News
Regional stories with direct local relevance
DataQuark launches AI suite for marketing decisions
It aims to help marketers turn fragmented data, audience and creative decisions into one workflow as AI adoption moves into routine campaign work.
Netcore & GlobalPay unite customer engagement systems
Customers now get faster follow-up on currency and remittance enquiries as GlobalPay links 12 channels with sales tools on one platform.
AI shifts focus to governance across enterprise security
Boards now face rising pressure to govern AI agents and multiple tools as enterprises embed the technology across security, CX and IT.
JioHotstar says voice search overtakes text in discovery
More than 60% of JioHotstar users now use voice to find content, as the streamer bets on AI to tame its 300,000-hour library.
Netcore launches Audience Agent for faster segmentation
Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.
Galgotias students raise INR 3 crore for AI startup
The funding will help Cybergenix Security expand its AI and cybersecurity platform as Indian universities push harder into student entrepreneurship.
Analyst Insights
Research and market analysis connected to Personalisation
Google named Gartner leader in enterprise AI assistants
Gartner: firms shift growth to monetisation & platforms
Infosys Aster named leader in Everest Group marketing
Constructor tops three Gartner search & discovery use cases
Netcore Unbxd named Gartner Leader for search discovery
Reviews
Expert Columns
The next eCommerce interface may not be a screen
How multi-shopper AI is transforming retail store operations
Why trusted 'Customer Context' is critical in the agentic AI era
The Next E-commerce Interface May Not Be a Screen
The importance of data enrichment in financial services
Why You Need Phone Validation in Your Customer Data Toolkit
Why enterprise AI must learn to act, not just talk
The Hidden Cost of Identity Friction in Retail
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why seamless Middle East 2026 should be on every commerce leader's calendar
Interviews
Interviews and video coverage from the network
Recent Personalisation News
Zywave adds AI tools for brokers & loss data access
Insurance brokers and carriers can now use Zywave's updated AI platform to personalise outreach, query loss data and automate prospecting workflows.
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Zoom pushes AI tools to drive work from talk to tasks
The push could help firms cut time spent on follow-up work as Zoom expands from meetings into AI tools for tasks, search and customer support.
Brandtech launches data & AI unit across three firms
The new umbrella will unite more than 500 specialists in 22 countries, as brands seek to make fragmented data usable for artificial intelligence.
Villeroy & Boch deploys Talkdesk to streamline service
The rollout should cut waiting times and transfers by routing enquiries to the right agent faster across Villeroy & Boch's global service teams.
Adobe & NVIDIA boost creative software & media tools
Adobe and NVIDIA are expanding their partnership to accelerate AI processing in creative software, cloud media workflows and customer engagement.
Eagle Eye teams up with Playable on gamified loyalty
Retailers could keep shoppers engaged between purchases as the tie-up links games to loyalty rewards and first-party data collection.
Braze launches AI tool to test billion customer mixes
The new software aims to help marketing teams automate customer outreach and campaign checks, reducing reliance on technical staff or manual testing.
Agoda promotes Kris Suebjaklap to Senior Vice President and Global Marketing Chief
The promotion hands a decade-long Agoda veteran control of brand and performance marketing as the travel platform leans further into AI and local campaigns.
Amadeus study finds rise in GDS use & AI among agents
Most agents are now relying on GDS tools more often, while AI is becoming a regular part of selling work across regions.
OpenAI launches ChatGPT sign-in for 16 partner tools
ChatGPT Plus and Pro users can now share their subscription allowances across partner software, cutting setup steps and password clutter.
Asia Pacific leads the world in wealth AI adoption
Firms in the region are moving beyond pilots, with 84% expecting AI to redefine roles and operations across their businesses.
Eagle Eye adds Divide By Zero to APAC partner programme
Retailers in Asia-Pacific will gain more choice over loyalty and personalisation systems as Eagle Eye broadens its partner network with Divide By Zero.
Braze launches AI tools & deepens AWS collaboration
Marketers will gain more automated personalisation and compliance checks as the software maker deepens its ties with AWS.
Commerce launches AI tools to boost product discovery
Merchants could gain more visibility in AI search and recommendation results as Commerce's new enrichment tools restructure catalogue data for machines.
Huwise launches agentic AI framework for data marketplaces
Customers can now deploy agents that use marketplace activity and business glossaries to improve data discovery and automate routine tasks.
HCLTech study says wealth managers lag on AI readiness
Despite near-universal AI plans, only 7% of wealth firms are building agentic systems, widening the gap between ambition and execution.
Bybit launches global campaign to broaden financial platform
Users can now access stocks, gold and foreign exchange alongside crypto as the exchange pushes into payments, wealth and AI tools.
Retailers boost video & AI as visual commerce grows
Retailers are using AI to handle booming video, social commerce and user-generated content as operational strains mount across channels.
CMOs & CIOs split over AI decision-making at firms
Shared AI projects are stalling as marketers and technologists dispute control, with most CIOs claiming the final say on CMS and DXP choices.
AI loyalty shift threatens retailers' direct customer ties
Retailers could be reduced to fulfilment providers unless they use loyalty data to stay visible as shoppers turn to AI assistants.