Adobe stories

Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.

AI‑driven planograms, AR tools and image recognition are reshaping UK store shelves, cutting costly stock gaps and boosting loyalty.

Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.

Adobe's Quick Cut AI auto-assembles long clips in Firefly, giving creators a structured first edit to refine pacing, shots and style.

Adobe will give millions of students across India free access to AI-powered Photoshop, Firefly and Acrobat via 15,000 schools and 500 colleges.

UiPath lands five places in G2's 2026 Best Software Awards, spanning AI, development, IT management and global seller categories.

Anthropic adds Claude plugins to Cowork, fuelling investor fears that agent-style AI could undermine traditional seat-based software.

Adobe is offering eligible Firefly subscribers unlimited AI image and video generations across web, mobile and Boards until 16 March.

Cognizant and Adobe are deepening their AI alliance to speed and govern large-scale content creation for heavily regulated global enterprises.

Big banks and AI leaders signal they will layer new AI tools on top of, not instead of, core enterprise software systems.

Adobe broadens Firefly Foundry with major Hollywood deals, pitching brand-safe generative AI tools for film, TV and immersive content.

Most APAC banks are failing to meet customers' financial wellness needs, an Adobe index finds, leaving a trust gap ripe for fintechs.

Adobe folds new generative AI into Acrobat Studio, auto-making slide decks, chat-edited PDFs and podcast-style summaries from documents.

Commerce software group Rithum hires Gregory Banning as CRO and elevates Caitlin Hauser to CFO as it revamps its senior leadership team.

Adobe unveils expanded AI video tools for Premiere and After Effects and pledges USD $10m in new Film & TV Fund grants for creators.

Adobe has named Lucius DiPhillips CIO, tasking the ex-Airbnb technology chief with driving its global tech operations and AI transformation.

Microsoft again tops global phishing brand list as attackers increasingly mimic big tech services to steal cloud and consumer credentials.

Adobe says generative AI referrals to retailers jumped nearly 700% over the 2025 holidays, driving longer visits and stronger conversions.

HP reports a surge in convincing fake software updates and staged prompts that trick users into installing stealthy, rapidly evolving malware.

Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.