The Ultimate Guide to Marketing Technologies
2024 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Analyst reports
Gartner on MarTech & Digital Transformation
Sitecore exceeds USD $500 million annual recurring reve...
Yesterday
Verdantix on MarTech & Data Analytics
IFS Ultimo named leader in Verdantix 2024 EAM Software ...
4 days ago
Frost & Sullivan on MarTech & CX
TDCX Malaysia wins Frost & Sullivan award for 2023
Last week
Gartner on MarTech & Digital Transformation
WalkMe recognised as leader in Digital Adoption Platfor...
This month
Gartner on MarTech & CX
Zendesk introduces outcome-based pricing for AI solutio...
Last month
Featured news
About Transparency
Exclusive: Adobe's Andy Parsons discusses efforts to co...
3 days ago
About Digital Media
Adobe puts video editors first in Premiere Pro upgrades
4 days ago
About Business Intelligence
Exclusive: Pronto Software CEO on AI innovations, growt...
Last week
About EduTech
Exclusive: How Partners Life is simplifying the journey...
This month
About Storage
Exclusive: Wasabi's Rob Waite discusses growth, cloud s...
Last month
About Inflation
Scream if you want to go faster; 5 ways retailers can i...
Last month
About Unified Communications
Exclusive: Precisely's glowing innovation in data integ...
Last month
About Cloud Services
Exclusive: Elastic warns Australia is falling behind in...
Tue, 27th Aug 2024
About Sustainability
Adobe's Chandra Sinnathamby discusses responsible AI in...
Fri, 23rd Aug 2024
About Government
Exclusive: How Verint's customer experience is thriving...
Wed, 21st Aug 2024
About Managed Services
Exclusive: Rimini Street's CTO on AI, future of ERP sys...
Fri, 2nd Aug 2024
About Customer Experience
Exclusive: UiPath's Ed Challis on AI adoption, future s...
Wed, 31st Jul 2024
About Initial Public Offering
Exclusive: Dynatrace thrives with cloud migration, mark...
Wed, 24th Jul 2024
Expert columns
By Jasmine Allen of Impressive
Why eCommerce brands need to rethink Black Friday/Cyber...
3 days ago
By Rob Crowley of Fluent Commerce
Protect your profits: How to prevent downtime and maxim...
3 days ago
By Ashley Diffey of Ping Identity
Three phases in the evolving Australian business conver...
Last week
By Rob Hango-Zada of Shippit
Deliver when it matters most: Retention and revenue thi...
Last week
By Ram Mohan of Identity Digital
Three reasons why domains are a secret weapon for Aussi...
Last week
Interviews
Discussing Transparency
Exclusive: Adobe's Andy Parsons discusses efforts to co...
3 days ago
Discussing Digital Media
Adobe puts video editors first in Premiere Pro upgrades
4 days ago
Discussing Business Intelligence
Exclusive: Pronto Software CEO on AI innovations, growt...
Last week
Discussing EduTech
Exclusive: How Partners Life is simplifying the journey...
This month
Discussing Storage
Exclusive: Wasabi's Rob Waite discusses growth, cloud s...
Last month
More expert columns
By ShipStation
Black Friday 2024: How automation can revolutionise Aus...
Last week
By Indranil Mukherjee of Infosys
Navigating enterprise-wide deployment of generative AI ...
This month
By Anthony Brown of NICE
How strategic customer experience technology implementa...
This month
By Simon Le Grand of Lightspeed
Is a unified technology approach key to retail growth?
This month
By Darren Cockerell of SS&C Blue Prism
Customer experience: The heart of sustainable growth
This month
By Kirsty Sharman of Referral Factory
Why affiliate programmes aren’t just for big businesses
Last month
Top players
Recent news
About Customer Experience
Pax8 survey reveals marketplaces boost IT provider grow...
Yesterday
About Digital Transformation
Salesforce partners with RLC Residences for digital upg...
Yesterday
About Collaboration
ABB & Oktogrid launch transformer monitoring solution
Yesterday
About Digital Marketing
LG Electronics ranks 97th in Best Global Brands 2024
Yesterday
About Software
Adobe unveils new GPU-powered tools with NVIDIA RTX GPU...
Yesterday
More expert columns
By Kirsty Sharman of Referral Factory
Why affiliate programmes aren’t just for big businesses
Last month
By Tracey Shirtcliff of SCOPE Better
AI and the phasing out of time-based pricing for market...
Last month
By Jonathan Reeve of Eagle Eye
How to future-proof your loyalty program with a ‘real-t...
Last month
By Avec
Enhancing project success: the critical role of a busin...
Last month
By Nina Jung of Chronos Agency
Three ways ecommerce businesses can drive personalisati...
Last month
By Ben Chamlet of Twilio
How first-party data supports Australia’s current spotl...
Last month
Even more expert columns
By Ben Chamlet of Twilio
How first-party data supports Australia’s current spotl...
Last month
By Louise Mahrra of CloudInteract
Humanising tech: A vision for the future of marketing
Last month
By Miles Toolin of Eagle Eye
Understanding the technicalities of lifecycle marketing
Last month
By Worldpay
Understanding payments preferences builds trust and gro...
Last month
By Srinivas Kompella of HCLTech
Creating a unified data, AI and infrastructure strategy...
Last month
By Worldpay
Australian businesses must adapt to payment trends: Wor...
Last month
By Spencer Bailey of Meta
Working smarter not harder: Four ways AI can support yo...
Fri, 30th Aug 2024
By Richard Knott of InfoSum
The alignment of CMO and CTO goals in the new era of da...
Wed, 28th Aug 2024
By Vijay Sundaram of Zoho
Navigating the path to sustainable success: Strategies ...
Fri, 16th Aug 2024
By Talent International
The impact of digital transformation on the financial s...
Fri, 16th Aug 2024
More news
About Digital Marketing
Barriers hinder MarTech's role in fostering customer tr...
Yesterday
About Customer Experience
Zendesk unveils AI solutions to boost customer support
Yesterday
About Data Protection
Gathid Software earns ISO 27001:2022 certification
Yesterday
About Unified Communications
RingCentral secures PAN-India licence for UCaaS & CCaaS
Yesterday
About Public Sector
ATech appointed to Australian GovCMS Drupal Services Pa...
Yesterday
Even more news
About Data management
Poor data foundations hinder AI advancement in business
Yesterday
About Business Intelligence
Everstage secures USD $30m in Series B funding round
Yesterday
About Network Infrastructure
Seoul Semiconductor enhances network with AI platform
2 days ago
About Data sharing
Uni partners with Snowflake to boost data-driven strate...
2 days ago
About Cloud Security
Trend Vision One secures Google Cloud Ready status
3 days ago
Job moves
Move at Salesforce
GoCardless appoints new MD for international expansion
Yesterday
Move at Westpac
The Working Party appoints Dominik Wilkowski as CTO
3 days ago
Move at Salesforce
Mark Humphries appointed Chair to boost Bluprintx growt...
Last week
Move at SWOOP
Tomas Diaz appointed as Head of Moose Mobile by Swoop
Last week
Move at Samsung
Vudoo appoints Drew Perry as Managing Director for APAC
Last week
Other guides
You can read other related guides from Artificial Intelligence, Customer Data Platforms, Customer Experience, Generative AI, and Commerce Systems.
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