Advertising Technologies (Adtech) stories - Page 10

Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.

Adobe has launched a global initiative to equip 30 million learners with AI and digital skills by 2030, committing over USD $100 million to support the programme.

GumGum has launched its new platform, Mindset Graph, which aims to revolutionise digital advertising by prioritising consumer privacy and enhancing user experience.

Globant has unveiled its innovative AI-powered Advanced Video Search tool, transforming video content management with instant search capabilities.

A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.

Podeo secures USD $5.4 million in Series A funding, led by Oraseya Capital, to accelerate podcast discoverability and monetization for over 100,000 creators globally.

StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.

YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.

StackAdapt appoints Cassandra Hudson as CFO, its first female in the role, to solidify market position with her extensive finance and tech experience.

Vudoo appoints Raj Chauhan as President for the Americas, leveraging his 20+ years in digital advertising to drive expansion in the American market.

DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.

Nasuni reports a 121% rise in data under management for media and advertising firms over the past 24 months, driven by the industry's digital growth.

LG Electronics reveals ambitious Future Vision 2030 strategy, aiming to transform into a Smart Life Solution Company and achieve Triple Seven targets.

Sydney ad-tech startup Tap launches AI-driven platform in the US, aiming to streamline the fragmented media buying process and reshape the ad industry.

Nexxen partners with Vevo to enhance CTV advertising, leveraging Nexxen's SSP platform to expand Vevo's programmatic ad capabilities across premium content.

Yospace joins Akamai's Qualified Compute Partner Program, offering advanced SSAI tech on Akamai's platform to boost media firms' ad strategies and revenue.

Aleph Group has completed its acquisition of Entravision Global Partners, expanding its reach in over 140 countries and enhancing access to key digital platforms.

The UN's new Global Principles for Information Integrity aim to curb online misinformation and hate speech, facing critique for not addressing deepfakes.

Freshworks has named Ian Tickle as Senior VP and General Manager for Europe, tasking him with driving the company's expansion across the continent.

Advances in AI spark both optimism and worry, with experts debating its impact on marketing, democracy, and human existence.