Advertising Technologies (Adtech) stories - Page 11

Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.

Infosys has unveiled Infosys Aster, an AI-amplified suite of marketing services designed to boost brand experiences and efficiency, aiming to drive business growth.

Appdome launches SDKProtect to enhance mobile SDK security. This service aims to counteract threats like root detection evasion and data tampering, ensuring safer applications.

With human attention spans plummeting to eight seconds, brands must innovate to capture and retain audiences. How can they ensure they're truly winning this race?.

GumGum names Niall Hogan as General Manager for JAPAC, signalling a robust push to expand their contextual advertising footprint across the Asia-Pacific region.

At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.

Topsort launches a revolutionary low-code system, drastically cutting retail media integration time from months to just one hour, transforming the industry landscape.

News Corp Australia and Vudoo earn Bronze at 2024 WARC Awards for Moet and Chandon campaign, highlighting their prowess in seamless online shopping solutions.

AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

DoubleVerify's latest report reveals that retail media networks excel in reducing ad fraud and ensuring brand suitability, but face challenges in viewability.

Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.

Melbourne's Vudoo partners with Amazon Web Services, elevating its status as a top eCommerce tech provider through innovative in-stream checkout technology.

Zitcha teams up with Venvee to revolutionise in-store retail media measurement, offering advertisers a clearer view of campaign effectiveness and smarter investment insights.

GumGum integrates Playground xyz's media portfolio to strengthen its APAC business, advancing AI-driven ad solutions.

Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.

Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.

Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.

Workday launches a global ad campaign featuring rock stars Gwen Stefani, Travis Barker, and Billy Idol, aiming to reclaim the term 'rock star' for top business performers while highlighting its AI-driven enterprise platform.

Singapore's SQREEM Technologies acquires Melbourne's Trade Indy, pioneering a high precision, cookie-free audience targeting .

IAS reveals its first-ever AI-based solution capable of detecting and avoiding ad clutter on websites, with the aim to enhance optimisation and deliver utmost efficacy in programmatic ad buying.