Advertising Technologies (Adtech) stories - Page 14
Why digital advertising is dead at TechDay
Sun, 1st May 2022
#
digital signage
#
martech
#
techday
TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.
Marketers need to catch up with changes in media consumption trends – Adobe
Thu, 25th May 2017
#
martech
#
cloud services
#
adobe
Adobe's latest report highlights a significant gap between Australian marketers' self-perceptions and consumer expectations in digital advertising.
Intimacy, mindset and innovation key for digital advertising success
Mon, 17th Nov 2014
#
digital signage
#
martech
#
pwc
The PwC Global entertainment and media outlook, 2014-2018, forecasts digital advertising will increase by 10.2% every year until 2018.
Mobile ad spend set to smash $18 billion
Thu, 23rd Jan 2014
#
martech
#
apple
#
facebook
Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013.
Ads fund free mobile videos
Tue, 17th Aug 2010
#
martech
#
movies
#
swanbay
3 Hong Kong partners with Swanbay to provide free mobile videos featuring ads, expanding content offerings to sports, music, and movies.