Branding stories - Page 3

Sciative Solutions has revealed that 66% of Gen Z prefer online shopping, highlighting the importance of eCommerce, product quality, and customer reviews.

A report reveals that 77% of marketers expect significant rises in content demands by 2025, amid budget pressures and evolving consumer preferences.

Cloudinary has launched Cloudinary 3D, a new platform designed to help eCommerce brands enhance product presentation through immersive 3D and AR experiences.

Adobe has launched a public beta of Project Neo, a tool aimed at simplifying 3D design for users familiar with 2D programmes, enhancing creative workflows.

Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.

Otterly.AI has unveiled its AI search monitoring platform, attracting over 1,000 users and aiming to help brands navigate the challenges posed by generative AI search.

Medallia predicts that 2025 will see hyper-personalisation, employee empowerment, and AI transforming customer engagement strategies.

Canto has launched Canto PIM, a platform aiming to simplify digital asset and product data management for brands amidst rising content demands.

Canva's 2025 Design Trends Report highlights shifts in creativity, revealing emergent styles poised to redefine the aesthetics of professional environments.

Getty Images has launched new generative AI features, Product Image and Reference Image, enhancing customisation for high-quality product visuals.

Deel has launched White Label and Reseller Programs to offer adaptable HR solutions, enabling firms to utilise global hiring and payroll under their own branding.

Nasuni has revealed that major retail brands like Patagonia and Mattel are leveraging its platform to meet increased demand during the holiday season.

On Device unveils a whitepaper highlighting that cross-media advertising campaigns significantly boost brand lift metrics, regardless of budget size.

Databricks has partnered with Amazon Web Services to boost custom AI model development using AWS Trainium chips, enhancing integration on AWS Marketplace.

LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.

DigiCert has launched Common Mark Certificates, enabling organisations without trademarks to enhance email security and branding, increasing trust and visibility.

Cint unveils Study Creator, a new tool within Lucid Impact Measurement, to hasten the setup of brand lift studies and offer marketers quicker, more relevant insights.

Canva unveils a refreshed brand system geared towards global workplaces, aiming to boost productivity and design capabilities.

Crunchyroll will unveil a refreshed brand identity at SDCC, featuring a modernised logo, updated font, vibrant colours, and new anime-inspired elements.

NetSPI unveils a unified security platform featuring AI and automation to help businesses tackle exposure risk and security vulnerabilities proactively amid rising ransomware threats.