Branding stories - Page 4

Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.

MVNO market value projected to reach $167.7bn by 2034, driven by a surge in non-telco brands entering the mobile service arena amid technological advancements.

A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.

The Brand Safety Alliance's new GlobalBlock service will include Unstoppable Domains to extend domain blocking protections, countering brand impersonation and IP hijacking on Web3 extensions.

A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.

Nemetschek Group reveals merger of its AEC brands, ALLPLAN, FRILO, and SCIA, to heighten data-driven design-to-build workflows under the ALLPLAN umbrella and boost productivity in the construction sector.

First Commonwealth Federal Credit Union enhances internal communication and employee engagement via a strategic partnership with ScreenCloud.

Cybersecurity firm ReliaQuest reports a rising trend in 'quishing', a cyber attack targeting QR code users, with a 51% leap in incidents in September 2023.

CYPHER Learning unveils AI 360, an AI-aided suite for swift, personalised course creation for schools and businesses.

Logomix, a subsidiary of HostPapa, has announced the launch of its latest technological innovation: LogoMaker AI Logos.

Envato, the online creative community, has hired Noelle Kim as its new global Chief Marketing Officer. Kim brings extensive experience from Meta and Google.

Yahoo acquires Commonstock, a social and community-based platform for retail investors, to enhance Yahoo Finance's offerings.

BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.

Dillon Nugent appointed as CMO of workforce performance company, Calabrio, bringing 25+ years of marketing experience to drive growth strategies.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.

Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.

Twilio's survey shows lagging adoption in conversational messaging, an untapped opportunity for brands in the Australian market.

Andrew Griffiths joins UKG advisory board as director of marketing, branding and messaging, bringing 25 years' experience in business and communications.

PagerDuty, the digital operations platform, has hired Katherine Post Calvert as its new CMO, bringing expertise in global marketing strategy.