IT Brief India - Technology news for CIOs & IT decision-makers

Customer data stories

Ai cyberattack shadow figure robotscreens red alarm extortion

AI agents drive surge in cyber threats & extortion

Yesterday
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malware
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data protection
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ransomware
AI agents are fuelling a new wave of cyber risk, as criminals weaponise automation to speed up ransomware and sharpen extortion tactics.
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Melissa podcast probes data quality, risk & identity

4 days ago
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data analytics
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digital transformation
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cx
Data specialist Melissa debuts a podcast probing how flawed customer and identity data fuels risk, fraud and compliance headaches.
Ai contact center cloud hub with crm icons multichannel support

Salesforce unveils Agentforce AI-powered contact centre

4 days ago
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crm
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data analytics
Salesforce debuts Agentforce Contact Centre, unifying AI agents, voice, digital channels and CRM data to simplify customer service operations.
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Cyber attacks stay near record high as GenAI risks grow

5 days ago
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edutech
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firewalls
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data protection
Global cyber attacks hover near record highs as unchecked workplace GenAI use exposes sensitive data in one in 31 corporate prompts.
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Shopify, Klaviyo deepen tie-up for global eCommerce

5 days ago
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crm
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digital transformation
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cx
Shopify and Klaviyo deepen their partnership with a new integration to power more localised, cross-border eCommerce for global brands.
Corporate worker inbox overwhelmed by similar suspicious emails

Dell email mixes payment-style header with promos

Last week
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malware
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network infrastructure
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cx
Dell draws scrutiny after a promo email mimics a payment remittance notice, blurring lines between marketing, transactions and phishing risks.
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Trust, transformation and the women leading modern client partnerships

Last week
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crm
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digital transformation
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cx
Women in client leadership are quietly transforming creative-tech partnerships, aligning innovation with trust, governance and measurable growth.
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Tamr doubles SaaS revenue as AI drives data mastering

Last week
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uc
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data analytics
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digital transformation
Tamr's direct SaaS revenue surges 102% as enterprises embrace AI-driven data mastering to underpin production-ready AI deployments.
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The future of marketing is built on open data infrastructure

Last week
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data analytics
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cx
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martech
Marketing's future belongs to teams that master open, unified data infrastructure instead of guessing through disconnected systems.
Bridget

Amperity hires Bridget Perry as chief marketing officer

Last week
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data protection
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digital transformation
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cx
Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.
Martyn

AI-era contact centres become strategic CX data hubs

Last week
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crm
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uc
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data protection
In 2026, AI turns the contact centre from a cost to a real-time intelligence engine, transforming CX into core competitive advantage.
3d ai hub translucent cubes omnichannel customer service data

Infobip unveils AgentOS to power AI-first customer service

Last month
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uc
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data analytics
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digital transformation
Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.
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Sinch unveils AI agent tools for customer engagement

Last month
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uc
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data protection
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digital transformation
Sinch unveils AI agent tools to orchestrate customer interactions across messaging, email and voice, promising flexible, channel-agnostic deployment.
Uk ireland insurance office data analysts ai ready integration

How insurance providers are making their customer data AI ready

Last month
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data analytics
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digital transformation
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cx
Insurers race to clean and connect sprawling customer records into a single AI‑ready view, paving the way for hyper‑personalised cover.
Ai commerce integration dashboards data to cart and chat app

Google & Klaviyo deepen AI pact for agentic commerce

Last month
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crm
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digital transformation
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cx
Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.
Glowing red world map ransomware ai cyber attack broken padlock

GenAI misuse & ransomware drive surge in cyber attacks

Last month
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malware
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edutech
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uc
Global cyber attacks hit 2,090 a week in January as ransomware surges and risky GenAI use exposes fresh data-leak and intrusion paths.
Bobby joseph

Building an enterprise data integrity architecture for AI and compliance

Last month
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crm
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cx
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martech
Enterprises must replace ad-hoc data cleansing with real-time, AI-ready data integrity architecture to secure compliance and competitive edge.
Marketing exec ai adoption contrast secure vs risky data scene

Marketers lag on AI tools amid data & trust concerns

Last month
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data protection
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digital transformation
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martech
Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.
How to improve lead quality with phone validation

How phone validation turns dead leads into real sales

Last month
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crm
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cx
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martech
Sales teams waste time on dead numbers; verified phone data turns outreach into real conversations, better leads and higher conversions.
Japanese software engineer night office ai automation data flows

Treasure Data unveils AI-powered command line tool

Last month
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devops
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data analytics
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digital transformation
Treasure Data launches Treasure Code, an AI-native command line that lets teams manage complex CDP operations and workflows in plain English.