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Customer engagement stories

8x8 names Boris Grinshpun as company's Product Chief
Unified Communications

8x8 names Boris Grinshpun as company's Product Chief

The move comes as 8x8 pushes harder into AI-powered customer experience tools across its communications software portfolio.

By Sofiah Nichole Salivio • 3 min read • Last week
Explainer: Why Facebook is going to start charging many New Zealand small businesses
eCommerce

Explainer: Why Facebook is going to start charging many New Zealand small businesses

New subscription limits could leave Kiwi owner-operators paying up to NZD $883 a month to keep posting links to customers.

By Nik Dirga • 5 min read • Last week
Adobe & NVIDIA boost creative software & media tools
Personalisation

Adobe & NVIDIA boost creative software & media tools

Adobe and NVIDIA are expanding their partnership to accelerate AI processing in creative software, cloud media workflows and customer engagement.

By Joseph Gabriel Lagonsin • 4 min read • This month
Eagle Eye teams up with Playable on gamified loyalty
Omnichannel

Eagle Eye teams up with Playable on gamified loyalty

Retailers could keep shoppers engaged between purchases as the tie-up links games to loyalty rewards and first-party data collection.

By Mara Sugue • 4 min read • This month
Braze launches AI tool to test billion customer mixes
Marketing Technologies

Braze launches AI tool to test billion customer mixes

The new software aims to help marketing teams automate customer outreach and campaign checks, reducing reliance on technical staff or manual testing.

By Joseph Gabriel Lagonsin • 4 min read • This month
Zoom appoints Andrew Hindmarch to APAC channel role
Customer Experience

Zoom appoints Andrew Hindmarch to APAC channel role

The hire aims to deepen partner ties as Zoom pushes more AI-powered workplace and customer experience tools across Asia Pacific.

By Mara Sugue • 3 min read • This month
Morrisons boosts loyalty sales with Eagle Eye revamp
Amazon

Morrisons boosts loyalty sales with Eagle Eye revamp

The revamped More Card scheme has helped Morrisons lift loyalty-linked sales from 47% to 65% in 18 months, as it adds real-time offers.

By Joseph Gabriel Lagonsin • 4 min read • This month
Avanade urges firms to use AI to remake business models
Data Analytics

Avanade urges firms to use AI to remake business models

Most firms are still using AI for efficiency, but Avanade says only 17% have redesigned their operating model around it.

By Joseph Gabriel Lagonsin • 4 min read • This month
Vection signs five-year reciprocal reseller deal with Xerox
Document Management

Vection signs five-year reciprocal reseller deal with Xerox

Western Europe customers could gain broader access to AI, workflow and XR tools after Vection and Xerox struck a non-exclusive five-year deal.

By Joseph Gabriel Lagonsin • 3 min read • This month

Stories from Other Regions

Customer engagement stories

UK diners want AI-driven restaurant deals, Toast finds
Data Privacy

UK diners want AI-driven restaurant deals, Toast finds

More than a quarter of UK restaurant operators are already using AI for offers or rewards, as diners back clearer explanations of dynamic pricing.

By Karen Joy Bacudo • 3 min read • Today
Polyaire deploys NeonNow to lift contact centre insight
Digital Transformation

Polyaire deploys NeonNow to lift contact centre insight

Faster answers and fewer abandoned calls were delivered within 24 days after the HVAC maker linked Amazon Connect data with HubSpot records.

By Mara Sugue • 3 min read • Yesterday
How an AI-powered messaging campaign could boost your festive season bookings
Personalisation

How an AI-powered messaging campaign could boost your festive season bookings

With December bookings under pressure, hospitality venues are turning to AI-driven SMS and WhatsApp campaigns to reach customers fast and cheaply.

By Jules Holden • 4 min read • Last week
SIOS names Charlie Mantione head of sales, Americas
Disaster Recovery

SIOS names Charlie Mantione head of sales, Americas

The move comes as demand grows for tools that keep critical applications running across cloud and hybrid systems.

By Sofiah Nichole Salivio • 3 min read • Last week
Brand Champions launches postcode check for pharmacies
Artificial Intelligence

Brand Champions launches postcode check for pharmacies

Community pharmacies could miss out on local demand unless they improve their online visibility, Brand Champions said as it launched a postcode check service.

By Sofiah Nichole Salivio • 4 min read • Last week
Wipro revenue rises as bookings weaken & cash flow jumps
Digital Transformation

Wipro revenue rises as bookings weaken & cash flow jumps

Weaker bookings weighed on Wipro's outlook even as the IT outsourcer lifted margins and generated ₹53.0 billion in operating cash flow.

By Sofiah Nichole Salivio • 4 min read • This month
MyState picks TCS platform for Auswide merger integration
Digital Transformation

MyState picks TCS platform for Auswide merger integration

The merger will leave MyState with one core banking system, reducing complexity and supporting digital services across the combined lender.

By Sean Mitchell • 4 min read • This month
PolyAI appoints Sunil Shah as Chief Financial Officer
Data Analytics

PolyAI appoints Sunil Shah as Chief Financial Officer

The hire comes as the AI software group expands its platform and looks to boost investment in customer-facing tools.

By Sofiah Nichole Salivio • 3 min read • This month
Bango teams up with LG U+ to expand Udok subscriptions
Broadband

Bango teams up with LG U+ to expand Udok subscriptions

LG U+ customers in South Korea will gain access to more global and local subscription offers as the telecoms group broadens its Udok platform.

By Sofiah Nichole Salivio • 3 min read • This month