Customer engagement stories - Page 2

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

Sinch Mailgun warns weak inbox placement and limited AI use are eroding email returns, with many firms unable to measure ROI confidently.

Twilio survey shows conversational AI is moving from pilots to live use, with current adopters reporting stronger governance confidence and clearer business gains.

Accordion snaps up A5 to widen Salesforce, data and AI services for private equity clients across North America, EMEA and India.

Infobip uses DevDays 2026 to push AI into workflows, training and product design as it marks 20 years and expands its global cloud platform.

Cisco report finds firms are ramping up wireless budgets as AI, security pressures and staff shortages push networks into a strategic role.

Personetics and Atomic team up to let banks prompt deposit and bill switching inside apps, aiming to cut friction and boost primary relationships.

Zendesk appoints Bikram Mazumdar as Vice President, Asia, as it looks to accelerate AI-powered service growth across key markets in the region.

Smart Communications taps Satish Shenoy as Senior Vice President to broaden global alliances and speed partner-led growth across regulated sectors.

Apple rolls out Business platform for companies, bundling device management and brand tools as it replaces Manager and Connect.

SquadStack.ai's new voice tool uses product images and listing data to shape calls before they begin, with IndiaMART as the first live customer.

Hapana unveils rebuilt fitness software platform after USD $7.25 million Microequities-led round, targeting multi-site operators with AI tools.

Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.

Zoom says APAC small firms are moving AI from pilots to daily workflows, boosting productivity while trying to avoid new complexity.

OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.

AI is turning loyalty members into “segments of one”, as Asia Pacific leaders shift from flashy tech to invisible, always-relevant rewards.

Broot.ai has embedded Vonage voice APIs into its CRM, enabling one-click in-app calling, local numbers and unified activity tracking for teams.

KnowBe4 names Dr Kawin Boonyapredee APJ CISO advisor to steer human risk and AI cyber threat strategy from a new base in Singapore.

Infobip data shows single-channel alerts collapsing as brands pivot to omnichannel, AI-led conversations across SMS, RCS, WhatsApp and voice.

Circles partners with Airwallex to plug embedded banking into CirclesX, letting telcos launch financial services across more than 70 markets.