Customer engagement stories - Page 7

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

RingQ and Snom have sealed a global cloud telephony partnership to streamline IP phone provisioning and unified communications for businesses.

Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.

Syspro and SugarCRM unveil Sugar for Syspro, an integrated ERP-CRM tool aimed at simplifying sales and shop-floor alignment for manufacturers.

Conviva expands Digital Product Insights with AI-driven pattern analytics, unifying journeys across apps, websites and conversational agents.

Agentic AI and digital disobedience will strain policy, security and governance in 2026 as autonomous firms and users test new limits.

AI is transforming loyalty from points to real-time, personalised journeys as super apps and agentic engagement engines rapidly take hold.

SquadStack.ai launches in-app voice AI assistant to guide users in real time, aiming to curb high-intent drop-offs across key digital journeys.

Commvault predicts Asia-Pacific enterprises will pivot from AI experiments to resilient, sovereign “trusted autonomy” by 2026.

CARS24 shifts its lending to Pennant's cloud, unifying loan servicing on a single digital platform to boost automation and scalability.

Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.

In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.

As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry's rarest asset.

SonicWall launches AI chat, unified search and tutorials to speed self-service support while keeping traditional help channels in place.

HackerOne hires new revenue and marketing chiefs to target soaring enterprise demand for AI-driven security and threat exposure tools.

Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.

By 2026, AI, social commerce and immersive physical retail experiences will transform how consumers interact with brands both online and in stores.

84% of Asia-Pacific shoppers will pay more for brands they trust with personal data, highlighting growing concern over digital privacy and customer experience.

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

Q4 says that as AI reshapes CFO roles, finance chiefs are facing detailed questions on AI strategies, capital allocation, and future compliance costs.