IT Brief India - Technology news for CIOs & IT decision-makers

Customer engagement stories - Page 4

Kaitlyn collins headshot

Women, we can have it all - and AI is helping us prove it

Last month
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digital transformation
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cx
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martech
As AI reshapes work, women are using it to ditch outdated trade-offs and prove ambitious careers and rich family lives can coexist.
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Smart Communications gains CSA STAR Level 2 in Singapore

Last month
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data protection
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digital transformation
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hyperscale
Smart Communications secures CSA STAR Level 2 in Singapore for its AWS-hosted SmartCOMM and SmartIQ, boosting cloud security assurance.
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Connected packaging becomes boardroom imperative in 2026

Fri, 27th Feb 2026
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manufacturing
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data analytics
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digital transformation
Connected packaging sheds its fad status as record executive backing, rising budgets and compliance pressures push it firmly into the boardroom.
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Infobip unveils AgentOS to power AI-first customer service

Fri, 27th Feb 2026
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uc
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data analytics
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digital transformation
Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.
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Sinch unveils AI agent tools for customer engagement

Fri, 27th Feb 2026
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uc
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data protection
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digital transformation
Sinch unveils AI agent tools to orchestrate customer interactions across messaging, email and voice, promising flexible, channel-agnostic deployment.
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Akai India launches direct online store for home tech

Fri, 27th Feb 2026
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cx
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martech
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smart home
Akai India launches Akaiindia.in, a direct online store for smart TVs, appliances and audio, with up to 30% off and no-cost EMI offers.
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Google & Klaviyo deepen AI pact for agentic commerce

Thu, 26th Feb 2026
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crm
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digital transformation
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cx
Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.
Ajay biyani

Securonix promotes Ajay Biyani to lead APJ strategy

Thu, 26th Feb 2026
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saas
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siem
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digital transformation
Securonix has promoted Ajay Biyani to Senior Vice President for Asia Pacific and Japan, tasking him with spearheading regional growth.
Marketing society

Marketing Society adds two marketing chiefs in Hong Kong

Wed, 25th Feb 2026
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agricultural technology
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digital transformation
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cx
The Marketing Society names Chubb Life and Driscoll's CMOs to its Hong Kong board, boosting APAC reach with insurance and agrifood expertise.
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Confluent launches reseller push to boost APAC growth

Wed, 25th Feb 2026
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digital transformation
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cx
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martech
Confluent unveils Sell With Confluent reseller scheme to speed APAC data streaming sales, promising simpler pricing, discounts and co-marketing.
How to improve lead quality with phone validation

How phone validation turns dead leads into real sales

Tue, 24th Feb 2026
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crm
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cx
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martech
Sales teams waste time on dead numbers; verified phone data turns outreach into real conversations, better leads and higher conversions.
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Snowflake expands Cortex Code CLI with dbt, Airflow

Tue, 24th Feb 2026
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devops
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data analytics
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cx
Snowflake adds dbt and Apache Airflow support to Cortex Code CLI and unveils its first standalone subscription for non-Snowflake users.
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SAP rebrands Emarsys as Engagement Cloud for AI CX

Sat, 21st Feb 2026
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saas
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digital transformation
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cx
SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.
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RingCentral taps OpenAI to power live AI voice calls

Fri, 20th Feb 2026
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uc
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data protection
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digital transformation
RingCentral integrates OpenAI's GPT-5.2 to power live AI voice calls, launching new assistants to support customers and employees in real time.
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Infobip named top RCS for Business vendor by Juniper

Fri, 20th Feb 2026
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uc
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digital transformation
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cx
Infobip tops Juniper RCS for Business 2026 leaderboard, hailed as leading Established Leader on reach, innovation and operator ties.
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AI-powered telecoms comparison marketplace launched in India

Tue, 17th Feb 2026
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saas
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uc
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digital transformation
Telecoms Supermarket India unveils AI-driven marketplace to simplify how businesses and households compare and buy telecoms services.
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Aurasell unveils AI-native GTM OS overlay for CRMs

Sat, 14th Feb 2026
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crm
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data analytics
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digital transformation
Aurasell launches GTM OS, an AI-native overlay that automates go-to-market workflows across existing CRMs without risky system replacement.
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'Valentine' wording boosts email wins, study finds

Fri, 13th Feb 2026
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devops
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cx
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martech
Brands swapping 'Valentine's Day' for personal 'Valentine' subject lines see big email gains, as generic “love” talk and “shop” prompts drag.
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Infobip boosts WhatsApp marketing ROI with new API tools

Thu, 12th Feb 2026
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data protection
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devops
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digital transformation
Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.
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OpenAI unveils Frontier to deploy AI coworkers at scale

Wed, 11th Feb 2026
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saas
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crm
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manufacturing
OpenAI has launched Frontier, an enterprise platform to deploy AI coworkers at scale by unifying data, tools and governance across firms.