Data Driven stories
The appointment comes as software groups race to prove AI can drive customer deployments, not just trials, in the enterprise content management market.
Fleet operators could save millions by using telematics to curb idling, harsh driving and waste as fuel prices keep climbing.
Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.
It aims to help advertisers prove outdoor campaigns drive sales and app installs, as marketers demand clearer attribution from digital out-of-home.
The ad tech group is tightening oversight of partnerships and connected TV as curation becomes more central to programmatic buying.
Advertisers will gain a single audience framework across Bauer’s radio, audio and publishing brands, spanning 120 stations and 50 publications.
Tighter ad budgets are pushing consumer brands to prove store sales, with Welch's and Olly each generating USD $1.5 million in incremental sales.
Multinational tax teams could save hours each week as a new tool combines internal data with trusted cross-border research across 220 jurisdictions.
The consultancy is reshaping its senior technical leadership to meet rising demand for data-led engineering across global data centre projects.
Poor data quality can derail automated campaigns, driving bounces, weak targeting and misleading metrics despite higher engagement potential.
Marketers are missing out on growth as 54% of business-to-consumer decision-makers say their teams’ insights are not actionable.
Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.
Retailers could trim refunds, service queries and fraud losses as the new suite uses data from 200 million shoppers to automate post-purchase changes.
The rollout will bring Anthropic's Claude tools to about 30,000 NEC employees and strengthen AI services for Japanese firms and government bodies.
More banks and credit unions are opting for bundled onboarding and engagement tools as Alkami ties account opening to digital banking and marketing.
Executives at Procon Analytics will get natural-language answers in seconds as Amberd.ai replaces slower dashboard reporting with an AI layer.
The hire marketplace is aiming to sharpen supplier oversight and customer service as it shifts towards a more data-led operating model.
Rising demand for programmatic outdoor ads in Singapore has prompted the adtech firm to add three senior staff and deepen regional support.
Retail media helped SharkNinja lift unit sales by 12 per cent at Noel Leeming, with Facebook ad spend returning more than USD $15 per dollar.
Advertisers gain access to 2,281 US digital out-of-home screens as VIOOH expands its programmatic reach across 27 cities.
