IT Brief India - Technology news for CIOs & IT decision-makers

Digital Media stories

Screenshot 2026 04 21 at 12.19.08

OWC launches first certified Thunderbolt 5 SSD enclosure

Yesterday
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data protection
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pc hardware
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digital media
OWC unveils Thunderbolt 5 RAID enclosure for DIY NVMe drives, targeting 8K workflows with up to 32TB capacity and 6622MB/s speeds.
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OpenX appoints new product chief as it expands curation

Yesterday
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martech
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rpa
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ai
OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.
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Arena Animation launches advisory board to shape courses

2 days ago
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edutech
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ar, vr & metaverse
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visual effects
Arena Animation enlists seven creative industry figures for a new Mumbai advisory board to sharpen courses, mentoring and studio-ready skills.
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RØDE unveils Sonaura mic tech, wireless gear & software

Last week
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biometrics
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digital entertainment
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windows
RØDE launches Sonaura MEMS mic tech, RØDELink II wireless system and podcast software in broad push across pro audio and creator tools.
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Arena Animation marks 30 years with Bengaluru alumni meet

Last week
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edutech
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gaming
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physical security
Arena Animation broadens alumni network in Bengaluru as it unveils new training push for original content and virtual production.
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Adobe launches Firefly AI Assistant for creative apps

Last week
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martech
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digital entertainment
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rpa
Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.
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OpenX rebrands as The Intelligent SSP to cut ad complexity

Last week
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martech
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supply chain
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data privacy
OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.
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World Cup ad spend at risk from campaign data flaws

This month
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gaming
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martech
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digital entertainment
World Cup ad data flaws could put USD $3.9 billion in spending at risk, as Grasp warns inconsistent campaign naming may distort reporting.
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LoopMe launches Chartboost Direct for app publishers

This month
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gaming
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martech
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digital entertainment
LoopMe unveils Chartboost Direct to help app publishers tap brand ad spend as AI usage reshapes search, web traffic and mobile gaming habits.
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AI bots hit publishers as referral traffic plummets

This month
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martech
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physical security
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ai security
Akamai warns AI bots are slashing publisher referrals by 96% as automated scraping surges 300% and ad, subscription revenue comes under strain.
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Spotify tests Taste Profile for Premium users in NZ

This month
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martech
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digital entertainment
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personalisation
Spotify lets Premium users in New Zealand reshape recommendations as Taste Profile beta aims to make homepage picks more transparent and responsive.
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Android leads subscription app growth as markets shift

This month
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gaming
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martech
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digital entertainment
Android becomes the main growth engine for subscription apps as short drama, OTT and live streaming surge in India and Latin America.
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Meep-morp launches Resolve workflow tool for editors

This month
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rpa
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social media
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digital media
Meep-morp unveils Resolve workflow software to automate exports, tagging and uploads, aiming to cut post-production delays for professional editors.
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AI Music Still Less Than 1% of Streams, Report Says

Last month
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digital entertainment
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genai
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ai
AI tracks remain under 1% of streams as platforms curb spam and rights holders pivot from lawsuits to licensing synthetic artists.
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Adobe adds custom models to Firefly in public beta

Last month
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saas
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martech
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physical security
Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.
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SeenThis & Vudoo team up to power shoppable video ads

Last month
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cx
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martech
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e-commerce
SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.
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Accel, Google back five startups in 2026 Atoms AI Cohort

Last month
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robots
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cx
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martech
Accel and Google's AI Futures Fund have picked five startups for the 2026 Atoms AI Cohort, each offered up to USD $2 million and compute.
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Adobe & Nvidia deepen AI pact for creative workflows

Last month
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digital transformation
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cx
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martech
Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
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Pocket FM taps OpenAI to power AI-native audio growth

Last month
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rpa
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api
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genai
Pocket FM will bake OpenAI tools into its production stack, using generative AI to scale multilingual audio series for 300,000 creators.
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Women in tech must demand more than token PR support

Last month
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erp
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api
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llms
On International Women's Day, women in tech are urged to demand PR that builds real authority, not box-ticking 'inspirational' coverage.