IT Brief India - Technology news for CIOs & IT decision-makers

Engagement stories

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PvX Partners backs Brainstash with $9M in UA financing to accelerate global growth of Deepstash

Last month
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PvX Partners invests USD $9 million in Brainstash to accelerate global growth of the Deepstash microlearning platform with user acquisition financing.
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Marketers turn to authentic content & AI amid resource strain

Fri, 19th Sep 2025
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Marketers face resource strains but turn to authentic content and AI to boost social media engagement, says PhotoShelter's 2025 report of 400 US marketers.
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8x8 extends Southampton FC partnership to boost fan engagement

Fri, 29th Aug 2025
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8x8 has extended its partnership with Southampton FC until 2026, enhancing fan engagement through advanced communications and matchday services.
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APAC drives m-commerce growth as brands target user loyalty

Fri, 8th Aug 2025
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APAC leads mobile commerce growth with a 13% rise in app installs, as brands shift focus to loyalty and AI-driven user engagement in 2025.
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Starflyer adopts iLoyal platform to enhance loyalty programme

Fri, 25th Jul 2025
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STARFLYER has upgraded its STAR LINK loyalty programme with IBS Software’s iLoyal platform to modernise customer engagement and enhance passenger experience.
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Liftoff unveils AppRefinery for app insights & market trends

Fri, 13th Jun 2025
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Liftoff launches AppRefinery, an AI-powered platform offering developers deep insights into over 20 app categories to boost user engagement and growth.
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Taboola unveils DeeperDive to help publishers monetise AI search

Thu, 12th Jun 2025
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Taboola launches DeeperDive, an AI answer engine on publisher sites, helping monetise content and boost user engagement amid rising AI search challenges.
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Siemens gains ABET recognition for circular economy credential

Wed, 28th May 2025
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Siemens Digital Industries Software's 'Design for the Circular Economy' microcredential gains ABET recognition, marking a first for industry credentials under new standards.
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AmBank Group sees 18% website traffic boost after digital overhaul

Fri, 23rd May 2025
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AmBank Group's digital overhaul using Progress Sitefinity Cloud led to an 18% rise in website traffic and enhanced user engagement in Malaysia's banking sector.
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Qualtrics named leader in employee experience platform ranking

Wed, 21st May 2025
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Qualtrics leads Forrester's Employee Experience Management Platforms report, scoring top marks in AI-powered surveys and analytics for boosting workforce engagement.
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Samsara launches AI tool to reward safe truck drivers in fleets

Fri, 16th May 2025
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Samsara launches Recognition, an AI tool for fleets that rewards safe truck drivers, aiming to boost retention and safety in the transport sector.
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Career growth, flexibility & upskilling top 2025 work trends

Tue, 13th May 2025
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people2people report reveals a slowing job market, rising competition, and shifting employee priorities focused on career growth and flexibility across generations.
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Twilio finds RCS adoption rising among mobile industry pros

Wed, 16th Apr 2025
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Research from Twilio reveals that nearly half of mobile professionals have adopted Rich Communication Services, with 60% citing its positive impact on customer communications.
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Insights launches new API to boost personal development

Fri, 11th Apr 2025
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Insights has launched its new Insights Discovery API, designed to enhance HR platforms with personality profiles for improved team communication and engagement.
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Vudoo appoints Paul Blackburn as Chief Strategy Officer

Wed, 2nd Apr 2025
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Vudoo has appointed Paul Blackburn as Chief Strategy Officer, bringing over 25 years of digital media expertise to enhance engagement and revenue growth.
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Study reveals changing trends in OTT ads in Singapore

Wed, 19th Mar 2025
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A new study by Nexxen and Milieu reveals that 51% of Singaporeans engage with ad-supported streaming platforms like meWATCH weekly, showing a shift in OTT advertising.
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University of Adelaide boosts ad performance without cookies

Sun, 16th Mar 2025
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The University of Adelaide has dramatically improved its digital marketing efforts, achieving a 79% drop in bounce rates after partnering with Hybrid, ID5, and Adobe Advertising.
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AutoVRse launches VR campaign for workplace safety training

Fri, 14th Mar 2025
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AutoVRse launches the #TrainSafeWithVR campaign, harnessing virtual reality to revolutionise workplace safety training in high-risk industries across India.
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Hexaware teams up with San Francisco Unicorns in cricket

Wed, 12th Mar 2025
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Hexaware Technologies has teamed up with San Francisco Unicorns to enhance fan engagement through digital innovation ahead of the 2026 cricket season.
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DeepL launches Clarify to enhance AI translation interactivity

Thu, 6th Mar 2025
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DeepL has unveiled Clarify, a new feature aimed at improving interactivity in AI translations for businesses, enhancing user engagement and precision.